About the position
The Director, MedTech Marketing & Brand Management, will lead the strategic direction and execution of key marketing initiatives for the MedTech business unit. This role reports directly to the MedTech Business Unit Lead and oversees two Associate Directors responsible for Direct Sales Marketing and Market Development. The Director ensures alignment of marketing strategies with commercial objectives, manages promotional budgets, and drives go-to-market planning, research, and program effectiveness. The ideal candidate will transform the marketing team from a focus on asset production and program management to a fully integrated sales and strategic marketing function. With urgency and creativity, they will partner with Medical Education on the execution of localized, bottom-up marketing / Med Education efforts-leveraging regional KOL speakers, targeted events, and mobile simulation labs to drive engagement. They will also oversee the development and deployment of top-down strategic assets / programs that articulate the Jada System's clinical, operational, and economic value, supporting its standardization across the perinatal quality landscape and broader health systems. Additionally, the candidate will champion targeting and profiling strategies, as well as call point detailing and message mapping, to enrich face-to-face interactions and maximize field impact.
Responsibilities
- Develop and execute integrated marketing strategies aligned with business goals.
- Oversee and support Associate Directors in Direct Sales Marketing and Market Development.
- Drive adoption in base accounts, close new accounts, and re-engage dormant accounts.
- Manage promotional budgets, project planning, and go-to-market strategies.
- Interpret data and research to inform decisions and measure program effectiveness.
- Liaising with Global Marketing, Pipeline Asset Development/Management, Global Medical Affairs, and Outcomes Research.
- Partner with Sales & Medical Education teams to execute field-based tactics including KOL engagement, regional events, and mobile simulations.
- Collaborate with cross-functional teams to support institutional value offerings and strategic partnerships.
Requirements
- Bachelor's degree in Marketing, Business, or related field required.
- MBA or advanced degree preferred.
- Ten plus years of progressive marketing experience in healthcare or MedTech.
- Proven track record of leading high-performing teams. Experience with go-to-market strategy and field-based marketing.
- Strategic thinking and executional excellence.
- Strong leadership and team development.
- Project and budget management.
- Effective communication and stakeholder engagement.
Benefits
- Retirement savings plan
- Paid vacation and holiday time
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental, and vision coverage
