About the position
The Director Medicaid Plan Marketing is responsible for the planning and direction of specific marketing strategies for a single functional marketing area. This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.
Responsibilities
- Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
- Ensuring marketing plans within the region meet state contractual requirements.
- Developing and implementing individual health plan Community Relations Strategy.
- Collaboration in creating robust value-added benefits to improve quality outcomes, including member selection and member engagement approach.
- Driving member retention and loyalty programs.
- Leads efforts to develop key partnerships that drive innovation and growth.
- Collaborates with all Elevance Health businesses in Texas to drive growth.
- Audits website and relevant vendor relationships – providing oversight and performance management.
- Research and evaluate competitive activity.
- Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.
- Develops and conducts staff training methods.
- Make recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.
- Develops and recommends department operating budgets.
- Secures approval of objectives, policies, and programs for corporate marketing activities, and evaluates and reports results.
- In partnership with brand management, responsible for identifying appropriate media opportunities.
- May prepare presentations regarding marketing and outreach programs for senior management groups.
- Travel required.
- Hires, trains, coaches, counsels, and evaluates the performance of direct reports.
Requirements
- Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.
Nice-to-haves
- Master's degree preferred.
- Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP preferred.
- Managed Care Health Plan experience preferred.
- Excellent communication skills (written and verbal) and interpersonal skills are strongly preferred.
- Project management certification preferred.
- Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.
Benefits
- Merit increases
- Paid holidays
- Paid Time Off
- Incentive bonus programs
- Medical, dental, vision benefits
- Short and long term disability benefits
- 401(k) + match
- Stock purchase plan
- Life insurance
- Wellness programs
- Financial education resources
