Director Medicaid Plan Marketing

About the position

The Director Medicaid Plan Marketing is responsible for the planning and direction of specific marketing strategies for a single functional marketing area. This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.

Responsibilities

• Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
• Ensuring marketing plans within the region meet state contractual requirements.
• Developing and implementing individual health plan Community Relations Strategy.
• Collaboration in creating robust value-added benefits to improve quality outcomes, including member selection and member engagement approach.
• Driving member retention and loyalty programs.
• Leads efforts to develop key partnerships that drive innovation and growth.
• Collaborates with all Elevance Health businesses in Texas to drive growth.
• Audits website and relevant vendor relationships - providing oversight and performance management.
• Research and evaluate competitive activity.
• Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.
• Develops and conducts staff training methods.
• Make recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.
• Develops and recommends department operating budgets.
• Secures approval of objectives, policies, and programs for corporate marketing activities, and evaluates and reports results.
• In partnership with brand management, responsible for identifying appropriate media opportunities.
• May prepare presentations regarding marketing and outreach programs for senior management groups.
• Travel required.
• Hires, trains, coaches, counsels, and evaluates the performance of direct reports.

Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Nice-to-haves

• Master's degree preferred.
• Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP preferred.
• Managed Care Health Plan experience preferred.
• Excellent communication skills (written and verbal) and interpersonal skills are strongly preferred.
• Project management certification preferred.
• Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

Benefits

• Merit increases
• Paid holidays
• Paid Time Off
• Incentive bonus programs
• Medical, dental, vision benefits
• Short and long term disability benefits
• 401(k) + match
• Stock purchase plan
• Life insurance
• Wellness programs
• Financial education resources