Director - Middle Eastern Marketing

About the position

The Director of Middle Eastern Marketing is responsible for player identification and development for countries in the Middle East. This position is responsible for creating new customer relationships and building relationships with existing players on a consistent basis.

Responsibilities

• Identifies and attracts international and domestic ethnic customers through cultural development.
• Analyzes the marketing potential of Middle Eastern cultures and creates a marketing strategy.
• Provides clear goals and objectives for business plan to cultivate new business and grow existing business from Middle Eastern countries.
• Responsible for evaluating player credit worthiness to determine which promotions we offer customers.
• Identifies a segment of players to market and creates appropriate promotional programs considering the probability of repeat business taking into consideration cultural differences.
• Creates strategies to counter competitors advertising approach and increase the company's market share.
• Candidate should have an understanding of our customer base and cultures through the experience of living in several countries represented by the department.
• Travels is required to conduct marketing trips to domestic and international destinations.
• Manages complimentary expenses to ensure the revenue margin meets our profitability guidelines.

Requirements

• Requires a Bachelor of Science in Business, Marketing, International Marketing or Management.
• The preferred candidate will be bi-lingual - fluency in English plus a Middle Eastern language, preferably Arabic.
• A minimum of two years' experience in Casino operations, specifically in international Player Development.
• Requires a detailed understanding of the cultures and custom of the specific region assigned to the executive.
• Advanced knowledge of the Middle Eastern culture and customs is required.
• Requires the ability to understand, identify and bridge the cultural differences between the international casino guest and the Wynn Las Vegas casino and resort.
• Executive must be able to communicate these differences to the casino and resort in order to ensure the guest is properly received and accommodated where appropriate.
• Requires proficiency in Microsoft Outlook, Word and Excel.
• Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail.
• Exposure to sensitive information and must use considerable tact, diplomacy and judgment.
• Ability to work in a fast-paced environment and have the ability to think dynamically.
• Polished presentation and must possess excellent communication skills.
• Requires a willingness to work beyond the boundaries of an average work day.
• Must be able to work proficiently with deadlines.
• Must possess a positive, 'whatever it takes' attitude.
• Must be 21 years of age or older.
• Must be able to obtain and maintain any licensing or active work cards required, at present or in the future, for this position at all times.