About the position
Reporting to the VP of Innovation Marketing, the Director of NAM Prosumer Marketing is responsible for defining and executing the marketing and communications plan to grow our position in the residential and C&I prosumer market. This role is a strategic business partner, customer insight and experience leader, adept at defining winning customer and partner engagement strategies across B2C and B2B segments. The Director will work hands-on with engineering teams and start-ups, and collaborate with marketing peers, go-to-market leaders, and company executives. The role focuses on the Prosumer NAM organization, leveraging expertise in energy management within eMobility, Home and Distribution, and Energy Storage lines of business. This includes integrated home energy management solutions (Schneider Home), commercial eMobility strategy and execution, and synergies across prosumer portfolio companies such as EnergySage, EVConnect, and Qmerit. The Innovation at the Edge organization aims to rapidly incubate new marketing strategies, understanding market, customer, competitor, brand, and business strategies for successful business development.
Responsibilities
- Accelerate Schneider's growth in the NAM prosumer market, fostering a deeper understanding of our customers and creating new opportunities.
- Support offer development and commercial exercises with brand, communication, digital customer experience, and marketing capabilities.
- Collaborate with Innovation and NAM Ops marketing teams to deliver the full marketing end-to-end value stream.
- Lead through influence to ensure effective delivery of business impact.
- Develop and execute marcom offer launch strategies and plans for the Prosumer business portfolio across all segments and customers.
- Define and drive prioritized marketing plays, leading strategy, mobilization, delivery, and performance.
- Implement acceleration or corrective actions based on performance optimization and objectives.
- Monitor customer and industry trends to capitalize on opportunities for thought leadership and demand generation.
- Collect insights from customers, sales, and marketplace via market knowledge and business intelligence.
- Collaborate with global and NAM marketing specialists to drive planning activities and achieve objectives.
- Lead and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Mentor and coach team members, providing guidance and support to help them achieve their professional goals.
Requirements
- Bachelor's degree in business, marketing, or related field.
- Minimum of 8 years of experience with a proven track record in B2C and B2B marketing.
- Excellent interpersonal and influencing skills, with the ability to build strong relationships with senior leaders and stakeholders.
- Demonstrated experience in B2B and B2C marketing and successful offer launches.
- Practical understanding of business strategy and a start-up mindset, with the ability to work effectively across cultures and matrixed environments.
- Strategic mindset with a focus on innovation and continuous improvement.
