About the position
HPE is looking for a Senior Director of AI Product Marketing to build and lead a high performing team across multiple technology areas. You’ll assess the market, understand the competitive landscape, articulate our unique differentiation, and position products to new and existing customers. You will partner across the other marketing/comms functions, sales enablement and GTM/sales teams to define the go-to-market strategy and lead the creation of programs to meet targets. This role requires a senior, experienced expert in product positioning and messaging, building marketing strategies and execution plans, developing marketing and sales support materials, identifying and capitalizing on market trends, and acting as a liaison between our marketing organization and Business Units. The position would be responsible for unifying the HPE AI message and support offerings across multiple business units. This is a opportunity to build from the ground up.
Responsibilities
- Define the role of Product & Solution Marketing for AI within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working.
- Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps.
- Collaborate with multiple Business Units and Sales specialist teams to develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year.
- Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment.
- Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets.
- Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand.
- Drive cross-functional development of demand programs to grow the HPE share in target areas.
- Capture customer demand including thought leadership, content marketing, events, ABM, and earned media.
- Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends.
- Act as an advocate across teams for marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team.
- Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company.
Requirements
- 10+ years in product marketing specifically, with recent senior roles in AI/analytics product marketing; ideally with deep Enterprise IT experience.
- 5+ years of direct people leadership experience.
- Mastery of marketing functions, to effectively partner with other teams and get the best outcomes.
- Firm grasp of the technology, customer needs and market landscape.
- Ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market.
- Strong writing and presentation skills, with a bias toward keeping content development close to you.
- A growth-oriented people leader with a history of developing high performing teams.
- Ability to get work done through others and operate at scale.
Nice-to-haves
- Accountability
- Action Planning
- Active Learning
- Active Listening
- Bias
- Business Planning
- Coaching
- Commercial Acumen
- Computer Literacy
- Creativity
- Critical Thinking
- Customer Insights
- Data Analysis Management
- Data Collection Management
- Data Controls
- Design Thinking
- Empathy
- Follow-Through
- Growth Mindset
- Intellectual Curiosity
- Long Term Planning
- Managing Ambiguity
- Market Analysis
Benefits
- Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
- Personal & Professional Development: Programs catered to helping you reach any career goals you have.
- Unconditional Inclusion: Commitment to inclusivity and valuing varied backgrounds.
