About the position
The Director of Athletics Marketing will support the Athletics Department marketing efforts, digital strategy, and content creation efforts across all platforms. The position will be tasked with the creation and design of digital assets to be used for game day, recruiting and promotional collateral for web, social media, videoboards, and email communications; as well as printed materials (posters, tickets, pamphlets, brochures, game programs, etc.). The Director of Athletics Marketing will assist in formulation and implementation of plans to maximize brand engagement among fans and external constituents, generate revenue and assist in recruiting. The Director of Athletics Marketing will assist in the development of comprehensive marketing campaigns and promotional efforts, concentrating on increasing attendance at athletic events, revenue generation (ticket sales, corporate sponsorship activation, merchandise sales, etc.), and increasing the overall brand footprint of Vandal Athletics. The position will report to Senior Leadership staff and will work collaboratively within the External Operations team, including Athletic Communications, Marketing & Ticket Sales, Learfield, and Broadcast Production staff to enhance the Vandal Athletics brand. They will work with coaching staffs of all Vandal athletic teams to assist in recruiting efforts and will also work closely with campus partners such as the University of Idaho Alumni Relations office and University Communications and Marketing. The Director of Athletics Marketing will supervise several student interns, assigning them to specific sports for planning and implementing design and marketing materials.
Responsibilities
- Support the Athletics Department marketing efforts and digital strategy.
- Create and design digital assets for game day, recruiting, and promotional collateral.
- Develop printed materials such as posters, tickets, pamphlets, brochures, and game programs.
- Assist in formulating and implementing plans to maximize brand engagement.
- Generate revenue through ticket sales, corporate sponsorship activation, and merchandise sales.
- Develop comprehensive marketing campaigns to increase attendance at athletic events.
- Collaborate with the External Operations team to enhance the Vandal Athletics brand.
- Work with coaching staffs to assist in recruiting efforts.
- Supervise student interns and assign them to specific sports for marketing materials.
Requirements
- Experience in marketing, preferably in a sports or athletics environment.
- Strong digital content creation skills across various platforms.
- Ability to design and create promotional materials both digitally and in print.
- Experience in developing marketing campaigns and strategies.
- Strong communication and collaboration skills.
Nice-to-haves
- Experience working with university athletics departments.
- Familiarity with ticket sales and corporate sponsorship activation.
- Knowledge of social media marketing strategies.
- Experience supervising interns or student workers.
