Director of Brand Marketing

About the position

Simulmedia is seeking a visionary and strategic Director of Brand Marketing to lead and evolve our brand identity and market positioning. This role is ideal for a highly motivated marketing leader with a strong background in advanced TV and digital media, who has an entrepreneurial spirit and can blend creative excellence with data-driven insights to elevate brand awareness, preference, and equity.

Responsibilities

• Define and evolve Simulmedia's brand narrative, positioning, and visual identity to reflect its unique value proposition in a dynamic market.
• Ensure brand consistency across all touchpoints, internal and external including keeping collateral updated, educating team members on messaging changes, etc.
• Lead events evaluation, planning and execution, including corporate conferences, trade shows, webinars and networking events that support sales and marketing objectives.
• Develop comprehensive event strategies aligned with business objectives.
• Negotiate contracts, renewals and manage all aspects of events planning including, budget allocation, invites, presentation development and more.
• Manage external communications including PR strategy, analyst relations, sponsorships, and speaking engagements.
• Define KPIs and success metrics for brand performance (e.g., awareness, recall, share of voice, sentiment).
• Lead the development and execution of multi-channel brand campaigns across paid, earned, owned, and shared media.
• Oversee brand creative development-concepts, storytelling, copy, and design-that emotionally connects with customers and differentiates Simulmedia in the market.
• Develop and own content marketing initiatives including video, thought leadership, social media, and experiential campaigns.
• Manage and mentor Growth and Content Marketing team, providing guidance and support to achieve their goals.
• Champion a culture of creativity, inclusion, and results-driven thinking within the broader marketing function.

Requirements

• 10+ years of brand marketing experience in high-growth B2B or media/tech companies, with at least 3 years in a senior leadership role.
• Proven track record of building and evolving premium brands in competitive industries.
• Deep understanding of the advertising and media ecosystem-linear TV, CTV, digital video, programmatic, etc.
• Strong storytelling, communication, and design sensibility with experience managing cross-functional creative and agency partners.
• Data-savvy with experience using analytics to drive brand decisions.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.

Benefits

• Fully paid premiums for employees medical, dental, vision, short-term disability, long-term disability and life-insurance coverage for full-time employees.
• Medical by UnitedHealthCare.
• Dental by Guardian.
• Vision by EyeMed.
• Pre-tax plans for medical flexible spending, dependent care and transit/parking.
• One-day-per-week remote schedule and flexible hours for better work/life balance in our New York office.
• Flexible paid time off (PTO).
• Sick time off.
• Extensive holiday schedule.
• Generous parental leave policies after a year of service.
• Phone and Data reimbursement program.
• Fully paid Citi Bike membership and helmet stipend with Seamless+ and Lyft Pink.
• Pet-friendly office.
• Monthly happy hours, quarterly team building, plus tons of other fun events!
• Park Avenue office with 360-degree views and fully stocked kitchens.