About the position
Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000+ retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's. Job Overview: The Director, Brand Strategy & Planning will play a crucial role in the success of Leslie's future campaigns and customer engagement. The primary responsibility of this role is to develop and implement the overall strategic direction for key initiatives and customer journeys, delivering a comprehensive marketing plan that significantly improves business performance. This role will be responsible for supporting the different lines of business within Leslie's including Residential, Trade and Commercial. Additionally, this role will support new product introductions as well as key acquisition and retention programs.
Responsibilities
- Develop a strong understanding of customers, their needs, and behaviors.
- Own the quality of the creative brief and briefing process.
- Develop strong working relationships with counterparts in Marketing, and Store Operations.
- Monitor market and competitor landscape shifts, trends, and insights.
- Deliver big ideas through insight discovery and market assessments.
- Complete brand positioning work and create marketing plans that define the unique value proposition and competitive advantages.
- Ensure this blueprint serves as a guide for all marketing and communication efforts.
- Build and lead a high-performing team.
- Provide regular feedback, coaching, and professional development opportunities.
- Lead and manage change initiatives, ensuring smooth transitions.
Requirements
- Bachelor's degree required, Master's Degree Preferred.
- 10+ years of related experience in retail or consumer packaged goods (CPG).
- 5+ years of experience leading a marketing team.
- Strong strategic thinking skills.
- Proven experience in building and developing brands.
- Exceptional organizational skills with a keen attention to detail.
- Strong project management skills with the ability to manage multiple projects and deadlines.
- Impeccable written and verbal communication skills.
- Ability to work autonomously and take initiative.
Nice-to-haves
- Experience in B2B marketing preferred but not essential.
- Demonstrated ability to thrive in a fast-paced, high-performance environment.
- Demonstrated ability to lead teams through creative design processes.
- Experience communicating at a senior level.
Benefits
- Comprehensive medical, pharmacy, dental, & vision plan options.
- Health savings account (with enrollment in the high deductible health plan option).
- Health & dependent care flexible spending accounts.
- Company-paid basic life and AD&D insurance.
- Voluntary supplemental life insurance.
- Company-paid short-term disability and voluntary long-term disability insurance.
- Pre-tax and Roth 401(k) with company match.
- Paid vacation, sick, and bereavement leave.
- Paid holidays, including a floating personal day.
- Employee assistance and wellness programs.
- Earned Wage access is available.
- Product discounts at Leslie's Retail stores.
