Director of Business Growth Marketing

About the position

The Director of Business Growth Marketing at Meta is a pivotal role designed to drive growth at scale by developing and executing comprehensive growth marketing strategies. This position is responsible for partnering with other marketing teams and complementing and enhancing their strategies across a broad suite of business audiences including small, medium, and large business, agencies, partners, and developers. The role involves leading cross-functional teams to deliver measurable business impact through innovative marketing campaigns and strategic initiatives.

Responsibilities

• Develop and execute comprehensive growth marketing strategies.
• Partner with other marketing teams to enhance their strategies.
• Lead cross-functional teams to deliver measurable business impact.
• Design and implement innovative marketing campaigns and strategic initiatives.

Requirements

• 12+ years in marketing, strategy, or a related field.
• Hands-on experience in developing business strategies.
• Experience in designing metrics.
• Strong analytical skills and problem-solving abilities.
• Experience with A/B testing and lift measurement.

Nice-to-haves

• Proficiency in marketing platforms such as Salesforce and Google Ads.