Director of Business Growth Marketing

About the position

The Director of Business Growth Marketing at Meta is a pivotal role designed to drive growth at scale by developing and executing comprehensive growth marketing strategies. This position is responsible for partnering with other marketing teams and complementing and enhancing their strategies across a broad suite of business audiences including small, medium, and large business, agencies, partners, and developers. The role involves leading cross-functional teams to deliver measurable business impact through innovative marketing campaigns and strategic initiatives.

Responsibilities

• Develop and implement growth marketing strategies focusing on driving measurable business results.
• Generate audience insights while collaborating with quantitative and qualitative data teams to understand audience needs and inform strategic decisions, optimizations, and measurement approaches.
• Partner with marketing, product, finance, and data science teams to define requirements, scope, deliverables, and goals.
• Design and implement test plans to understand conversion and revenue drivers, and continuously optimize marketing efforts.
• Pilot new offers and experiment with growth levers to achieve aggressive growth goals and respond to changing market needs.
• Conduct in-depth analysis of customer funnels to identify areas of opportunity and optimize conversion rates.
• Analyze CLV metrics to inform pricing strategies, customer retention initiatives, and upsell/cross-sell opportunities.
• Analyze growth accounting metrics (e.g., new users, churn rate, retention rate) to understand user behavior and inform marketing strategies.
• Design and execute A/B tests and experiments to validate hypotheses and inform marketing decisions.

Requirements

• 12+ years in marketing, strategy, or a related field, with hands-on experience in developing business strategies and designing metrics.
• Analytical skills, problem-solving, and experience with A/B testing and lift measurement.
• Ability to inspire trust, navigate ambiguity, and lead cross-functional teams without direct management hierarchy.
• Proficiency in marketing platforms such as Salesforce and Google Ads is preferred.