About the position
At NETSCOUT, we are an elite force of trailblazers, innovators, and problem solvers. We protect the connected world from cyberattacks and performance and availability disruptions through our unique visibility platform and solutions powered by pioneering deep packet inspection at scale technology. We are Guardians of the Connected World. We are looking for exceptional talent to join our team. NETSCOUT has been helping the world's largest organizations solve their most complex digital challenges for more than 40 years. NETSCOUT unlocks insight at unequaled scale, from every data packet to the broadest view of global internet traffic, so the world's essential organizations can solve problems faster, constantly transform their digital ecosystems, secure what matters - and stay unstoppable for a world that relies on them every second.
Responsibilities
- Develop and maintain differentiated messaging frameworks for cybersecurity solutions that resonate with technical and executive buyers.
- Drive GTM plans for product launches, competitive campaigns, and strategic initiatives; align with sales and demand gen teams on execution.
- Create and deliver impactful content, tools, and training for the sales organization, including battle cards, solution briefs, customer decks, and ROI calculators.
- Lead competitive analysis, market research, and customer insights to guide positioning, content strategy, and roadmap influence.
- Partner with subject matter experts and analysts to produce thought leadership content such as whitepapers, blogs, webinars, and conference materials.
- Work closely with demand generation to develop content strategies and campaigns that convert across the funnel.
- Collaborate with AR teams to improve vendor rankings and support messaging in key industry reports.
Requirements
- 8-12+ years in B2B product marketing, with at least 10 years in cybersecurity, including specific experience with network and cloud architectures, network security, Network Detection and Response (NDR), packet-based detection, or threat hunting tools, SIEM/XDR platforms.
- Strong understanding of key NDR concepts: network telemetry, full packet capture, DPI, metadata analytics, MITRE ATT&CK mapping, and security operations and investigation and hunting workflows.
- Proven success in leading GTM strategy and launching technical security products to enterprise buyers.
- Strong understanding of the cybersecurity landscape, buyer personas (CISOs, SOC analysts, architects), and competitive environment.
- Proven ability to align technical and business messaging to CISO, SOC, and architect personas.
- Excellent writing, communication, and storytelling skills with a strong portfolio of technical marketing assets.
- Experience with the cybersecurity analyst (e.g., IDC, Forrester, Gartner etc.).
- Ability to lead cross-functional teams, influence without authority, and operate in a fast-paced environment.
Nice-to-haves
- CISSP or equivalent certification or knowledge is beneficial but not required.
Benefits
- Generous vacation package
- Equity
- Matching 401k plan
- Tuition reimbursement
- Attractive medical and dental coverage options
- Domestic partner benefits
- Health and Dependent Care spending accounts and Health Savings Account options
- Life and Disability Benefits
- Volunteer Time Off, Matching Charitable Gifts
