About the position
The Director of Digital Marketing will lead a team responsible for optimizing and executing digital marketing initiatives across email, SMS, push notifications, and web/app platforms. This role focuses on enhancing digital engagement, driving traffic, and increasing revenue through data-driven strategies and personalized communication for all lines of business (Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, Miami Open and Hard Rock Stadium). Reporting directly to the Vice President of eCommerce and Digital Product, the Director will oversee key digital channels, including email marketing, search engine marketing, and affiliate programs, while also collaborating on content creation for new website pages. This is a full-time, in-office position, requiring attendance five days a week at Hard Rock Stadium.
Responsibilities
- Develop and execute strategies to optimize email, SMS, and push notifications, delivering personalized and impactful messages that engage fans and maximize conversions.
- Oversee the development and implementation of multi-channel campaigns, ensuring alignment across web and in app experiences.
- Identifying new opportunities for partnerships and traffic growth.
- Monitor and analyze digital channel performance including open rates, click-through rates, traffic, conversions, and customer acquisition costs, to inform strategic adjustments.
- Explore emerging communication channels and technologies to expand digital engagement capabilities.
- Partner with internal stakeholders to develop integrated campaigns that drive ticket sales, fan engagement, and revenue growth.
- Lead A/B testing and other experimentation methods to refine digital messaging and optimize campaign performance.
- Drive innovative solutions for multi-channel communication, staying ahead of market trends and fan preferences.
- Work with the in-house SEO team member to optimize all web content for discoverability and search performance.
- Ensure digital assets are cohesive and aligned with brand standards across all touchpoints.
- Oversee SEO initiatives handled by the in-house team member, ensuring they align with the broader digital strategy and drive search performance improvements.
- Lead external agency on SEM strategies to continuously refine campaigns to maximize ROI.
- Utilize data-driven insights to optimize search engine and paid campaign performance.
- Lead and mentor a team, fostering a culture of accountability, innovation, and collaboration.
- Provide strategic direction and coaching to the team to meet organizational goals and deliver measurable results.
- Oversee day-to-day operations and ensure the team works effectively across all digital engagement channels.
Requirements
- Bachelor's degree in Marketing, Digital Communications, or a related field; advanced degree preferred.
- 8+ years of experience in digital marketing, with a proven track record in optimizing multi-channel strategies, email marketing, and campaign performance.
- Minimum 3 years of experience leading and managing teams, with demonstrated ability to inspire, mentor, and deliver results through others.
- Proficiency in HubSpot is required, with hands-on experience in campaign management, automation, and analytics.
- Strong analytical mindset, with expertise in leveraging data to refine strategies and demonstrate measurable results.
- Exceptional collaboration and communication skills, with the ability to work cross-functionally with stakeholders across marketing, creative, and technical teams.
Benefits
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, paid time off (PTO), and company holidays
