About the position
Stonebranch is searching for a Director of Digital Marketing who is interested in playing in the explosive IT automation market. This global marketer will develop and execute marketing campaigns that are delivered on a worldwide scale. You'll have the drive and experience to work with a full stack of modern marketing and sales tools. In addition, you will be an expert at ensuring that digital marketing efforts are aligned with strategies and key performance metrics to drive demand generation, customer retention, ROI, and brand image. The right candidate must be both a well-rounded marketer and an out-of-the-box problem solver. Experience with digital marketing in the forms of online paid media, account-based advertising, intent-based targeting, marketing automation, virtual events / webcasts, website design/management, and social media will be key components of this individual's DNA.
Responsibilities
- Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition.
- Optimize and manage corporate website properties to enhance digital presence and user experience.
- Identify and drive upsell and cross-sell opportunities within the existing customer base.
- Create targeted digital campaigns that align with the buyer's journey and follow demand-generation best practices.
- Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs.
Requirements
- 10+ years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement.
- Proven expertise in managing corporate website properties and digital marketing initiatives.
- Demonstrated ability to lead and mentor marketing teams.
- Strong analytical and quantitative skills with the ability to extract insights from data and apply them strategically.
- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Strong interpersonal and collaborative skills to work effectively across teams and drive initiatives.
- Creative and innovative mindset with a focus on continuous improvement.
- Bachelor's degree strongly preferred.
Nice-to-haves
- Expertise in digital marketing automation platforms (Hubspot, Pardot, Marketo, Eloqua) and CRM systems (Salesforce.com, etc.).
- Hands-on experience with website CMS platforms (WordPress, Typo3, Shopware, Shopify).
- Strong knowledge of SEO best practices and optimization strategies.
- Proficiency in paid media strategies, ABM, direct mail, email marketing, and landing page optimization.
- Ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies.
- Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is a plus.
Benefits
- Competitive compensation
- Workforce fitness program / gym reimbursement
- Excellent health benefits
- 401k to help you save for your future
- Regular social events
- Paid holidays and generous time off policy to rest and recharge
- Convenient North-Atlanta location
