Director of Email Marketing

About the position

The Director of Email Marketing will oversee the development, execution, and optimization of PragerU's email marketing programs. This individual will play a critical role in audience growth, donor engagement, and content distribution, ensuring our messaging reaches and resonates with millions of subscribers. The ideal candidate is both a strategic thinker and a hands-on leader with expertise in campaign management, automation, segmentation, deliverability, and analytics.

Responsibilities

• Lead the strategic development of PragerU's email marketing programs to support organizational goals, including audience growth, retention, donations, and content promotion
• Manage email interface system (Iterable), including full delivery schedule and technical management of interface to oversee both the general PragerU and PragerU Kids email schedule
• Oversee campaigns reaching an audience of millions of active subscribers
• Develop and execute email marketing and SMS marketing campaign plans
• Collaborate with paid media, content, and partnerships teams to drive high-quality email and SMS list acquisition
• Consistently monitor and optimize campaigns based on best practices, A/B Testing, trends, etc
• Track and report on metrics for current email marketing/SMS campaigns
• Ensure the marketing message is conveyed clearly and delivered properly to recipients
• Work to understand and improve email deliverability and technical capability to manage the health of our contact lists and the reputation of our domain
• Manage content creation of email products, including establishing and evolving best practices
• Develop and optimize lifecycle communication journeys to engage, retain, and reactivate audiences
• Leverage marketing technology to automate campaigns where possible while applying customization and personalization
• Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA), maintaining sender reputation and adhering to deliverability best practices
• Lead, manage and mentor one direct report
• Other duties as assigned

Requirements

• 5-7+ years of experience in email marketing with at least 3 years in a leadership or director-level role
• Must have expertise in direct email marketing and SMS practices
• Deep understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
• Strong knowledge of Excel and HTML, ability to learn technical systems and in-house tools quickly
• Experience with subscription/membership business models strongly preferred
• Highly analytical and data-driven
• Excellent communication, teamwork, and troubleshooting skills
• Experience leading and mentoring high-performing teams
• Strong organizational, leadership, and decision-making abilities, including goals and projection setting, and a proven ability to navigate ambiguity and change
• Ability to work well in a fast-paced, deadline-oriented environment
• Commitment to PragerU’s mission of promoting American values, freedom, and critical thinking

Benefits

• Annual bonus based on personal and company performance
• Robust benefits package