Director of Enrollment Marketing

About the position

Reporting to the Executive Director for Enrollment Marketing and Communications, this position leads the strategy, execution, and continuous optimization of all marketing efforts that drive interest, applications, and enrollments for American University’s undergraduate enrollment efforts. Partnering closely with Admissions, Financial Aid, University Communications and Marketing, and AU’s academic units, the Director builds integrated, data-driven campaigns that position the AU brand, amplify its value proposition, and meet annual recruitment goals. The Director of Enrollment marketing oversees the Assistant Director of Marketing in the creation of relevant marketing and communications content.

Responsibilities

• Develops multichannel marketing campaigns and communication content with the ultimate goal of generating undergraduate applications and enrollments.
• Oversees the undergraduate admissions and financial aid websites and related digital platforms.
• Create and maintain a system to track the timeline and progress of marketing projects.
• Conduct analysis of relevant KPIs to determine the efficacy of marketing efforts and propose changes in strategy.
• Works to ensure compliance with visual identity and continuity of style in communications.
• Serves on cross-functional committees related to university web presence and communications.
• Assists in on-campus recruitment events and other assignments as needed.
• Supervises the Assistant Director, Marketing and Communications.

Requirements

• A minimum of a Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8-10 years of relevant experience in student recruitment or a comparable demand-generation environment.
• Expertise in digital marketing channels and funnel optimization.
• Proficiency with marketing analytics tools, CRM/marketing automation platforms (specifically Salesforce CRM and Marketing Cloud), and basic HTML/CSS principles.
• Strong project-management skills; ability to juggle multiple high-stakes initiatives under tight deadlines.
• Exceptional communication, presentation, and storytelling abilities.

Nice-to-haves

• Master's degree or equivalent.
• 10 years of relevant experience.

Benefits

• 200% matching retirement plan.
• Tuition benefits for full-time staff and their families.
• Several leadership development certificates.
• Recognized by the American Heart Association as a fit-friendly worksite.