Director of Event Marketing and Partnerships

About the position

Mina Group is a leading hospitality group managed by James Beard Award-winning chef Michael Mina, overseeing more than 30 concepts across the US. We partner with industry leaders such as the Four Seasons, MGM hotels, JW Marriott, and Bungalow Hospitality, aiming to elevate the craft of hospitality by creating unique memories for our guests. We are seeking a Director of Event Marketing & Partnerships to join our marketing team and lead the strategy, execution, and growth of our promotional event programming and brand partnerships. This role is crucial for driving impactful experiences and collaborations that enhance guest loyalty and position our restaurants as culinary and social destinations.

Responsibilities

• Develop and execute an annual events and partnerships strategy that drives brand awareness, foot traffic, and revenue across all restaurant locations.
• Conceptualize and execute high-impact events including chef-driven dinners, seasonal activations, pop-ups, product launches, holiday celebrations, and VIP events.
• Collaborate with culinary, operations, and marketing teams to create unique experiences that embody the spirit of each restaurant.
• Ensure every event reflects the brand’s core values, aesthetic, and guest experience.
• Identify and cultivate brand partnerships with luxury, lifestyle, beverage, fashion, entertainment, and cultural brands that align with the company’s ethos.
• Negotiate partnership terms and contracts that drive mutual value, revenue, and brand awareness.
• Develop and execute exclusive collaborative events, influencer programs, and co-branded activations.
• Build and maintain strong relationships with key stakeholders, partners, and brands in the culinary, lifestyle, and entertainment industries.
• Collaborate with restaurant GMs and operations teams to ensure all events are revenue-driving and impactful.
• Track the success of each event and partnership through clear KPI metrics such as guest attendance, revenue generated, press coverage, social media impact, and new guest acquisition.
• Continuously identify opportunities to scale and expand event offerings to drive consistent growth.
• Partner with the PR and social media team to drive strong press coverage and digital exposure around events and partnerships.
• Oversee content capture during events to maximize social media visibility and storytelling.
• Ensure all events and partnerships are promoted effectively across digital, social, and PR channels.

Requirements

• 7+ years of experience in event marketing, partnerships, or experiential marketing, ideally within the hospitality, luxury, or lifestyle industries.
• Proven track record of conceptualizing and executing high-impact events that drive brand awareness and revenue.
• Strong relationships with luxury, fashion, beverage, hospitality, and lifestyle brands for potential partnership opportunities.
• Deep understanding of luxury hospitality and the high-touch guest experience.
• Creative, strategic, and resourceful thinker with exceptional project management and organizational skills.
• Excellent negotiation skills with a strong understanding of sponsorships and partnership contracts.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Passion for hospitality, culinary arts, and creating unforgettable guest experiences.