About the position
We’re looking for a highly experienced and results-driven Director of Growth Marketing to join our team. The ideal candidate will have 10–15 years of experience driving customer acquisition across both SMB and Enterprise segments through multi-channel growth initiatives, bringing together campaign strategy, testing frameworks, and data analysis to uncover new opportunities for growth. This role is ideal for a strategic yet hands-on marketer who thrives in fast-paced environments and has a strong track record of building and leading successful programs that drive measurable business impact.
Responsibilities
- Develop and execute full-funnel growth plans tailored to both SMB and Enterprise segments to drive customer acquisition across various channels, optimizing toward cost-efficient acquisition and conversion.
- Plan and execute ABM campaigns for Enterprise segments, leveraging intent data and orchestration tools such as 6sense to drive engagement and pipeline velocity.
- Work closely with sales, product marketing, content, digital, and design teams to align campaigns and messaging.
- Utilize data analytics, A/B testing, and other experimentation methods to identify new growth opportunities and optimize existing campaigns.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Partner closely with sales, marketing analytics, and product marketing teams to surface customer insights and inform growth tactics.
- Monitor and report on key marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
- Constantly iterate on plans to drive engagement and desired outcomes through audience segmentation, creative, and messaging for maximum performance.
- Partner with sales and marketing operations to align lead flow and optimize conversion paths for both enterprise and SMB pipelines.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 10-15 years of relevant experience in growth marketing or a similar role, preferably in B2B SaaS or technology.
- Demonstrated expertise in designing and executing multi-channel growth initiatives focused on customer acquisition.
- Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
- Fluency in tools like Google Analytics, Tableau, Salesforce and Pardot.
- Proficiency in A/B testing, multivariate testing, and other experimentation methodologies.
- Proven ability to manage and optimize marketing budgets to achieve maximum ROI.
- Comfortable working across strategy and execution; thrives in agile, fast-paced environments.
- Excellent communicator who can partner and influence cross-functional teams and leadership.
Benefits
- Health and dental insurance
- 401k with company match
- Flexible Time Off policy or generous PTO plan
- Paid holidays
- Up to 4 weeks paid bonding leave
- Tuition reimbursement
- Robust Employee Assistance Program through TotalCare
- 24/7 access to virtual medical care with Teladoc
- Quarterly awards based on peer nominations
- Regional discounts and perks
- Opportunities to participate in charitable events and give back to the community
