Director of International Marketing

About the position

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Director of International Marketing to join our team located at our corporate headquarters in Lake Forest, IL.

Responsibilities

• Responsible for accelerating profitable $ Share growth in international markets to include Latin America, Europe, Middle East, and Asia.
• Leads design and delivery of our biggest global Product Line opportunity in Plastics, a Category estimated to have a projected Total Market value of $4 Billion USD globally.
• Responsible for this critical Product Line globally and end-to-end (design thru delivery).
• Leads multi-functional teams that include Sales, Finance, Supply Chain, Regulatory and Legal to develop the strategy and execution for this product launch.
• Responsible for developing the Business Case to garner internal support for launch.
• Develop and leverage insights garnered from Syndicated Data, Competitive Testing, and Consumer Qual/Quant Research to inform launch strategy.
• Define 'Where-to-Play' and 'Who-to-Target' strategies that inform the holistic product proposition.
• Lead development of the holistic proposition including product design, sizing, and pricing/promo strategy to ensure we deliver on Consumer & Customer needs.
• Lead development of a Communications Strategy that drives preference over competition and to activate it via various marketing mediums.
• Manage both Design of future innovations for the Product Line and Delivery of the current business to ensure continuous growth.
• Partner with other Brand Builders responsible for other Product Lines, to drive favorable portfolio Mix and higher ROI on advertising activations.
• Lead the design, execution, and distillation of global research across the portfolio to enable actionable insights; SPOC for Syndicated Data and Consumer Research partners.
• Responsible for the development of the international Reynolds® and Diamond® Brand Equity Pyramids, Communication Strategies, and Brand Architecture.
• Lead Marketing Planning and coach Brand Managers through the creative process from Creative Brief through execution.

Requirements

• BA/BS degree.
• 10+ years of related professional and progressive Brand Marketing experience in CPG industry.
• Success leading multi-functional teams to deliver winning innovation at leading CPG company.
• Traditional CPG experience with new product development and commercial design (mandatory).
• Solid business acumen with proven experience in the P&L and budgeting process.
• Knowledge of commonly used concepts, practices and procedures used in CPG Industry.
• Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
• Self-directed with the ability to work in a fast-paced environment with multiple responsibilities.
• Strong analytical skills as well as organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Ability to work a flexible schedule during key business deadlines.
• Ability to travel.
• Proficient in MS Office.

Nice-to-haves

• MBA or other advanced degree.
• Lean Startup experience with new product development and commercial design.

Benefits

• Competitive salaries and benefits.
• Bonus eligibility of 25% annual incentive provided the business meets financial goals and the individual meets their performance goals.