Director of Lifecycle Marketing Operations

About the position

We're seeking a growth oriented Director of Lifecycle Marketing Operations with deep analytical expertise and hands-on experience leveraging AI in customer lifecycle management. In this strategic leadership role, you will set the vision, build and lead a high-performing team, and drive cross-functional initiatives that attract new practitioners and maximize the lifetime value (LTV) of our existing customers.

Responsibilities

• Lead, mentor, and develop a team of lifecycle marketers, fostering a data-driven and innovative culture.
• Architect and execute comprehensive growth strategies for customer acquisition, onboarding, engagement, retention, and win-back using advanced analytics and AI-driven insights at every stage.
• Leverage AI and machine learning tools to personalize customer journeys, optimize segmentation, and automate lifecycle touchpoints for maximum impact.
• Build and maintain a robust analytics framework to measure, report, and optimize key growth metrics (CAC, retention, churn, LTV), and translate insights into actionable strategies.
• Champion experimentation and continuous optimization through A/B testing, funnel analysis, and predictive modeling, ensuring SimplePractice remains at the forefront of marketing innovation.
• Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to align growth initiatives and deliver a seamless customer experience.
• Deliver messages across the full customer lifecycle (onboarding support, product updates, strategic communications, service outages).
• Collaborate on roadmap prioritization and technical investments that elevate our messaging capabilities.
• Ensure we're leveraging the most cutting-edge tools including the latest in AI to drive efficiency and efficacy.

Requirements

• 8+ years of experience in growth, lifecycle, or CRM marketing, with at least 3 years in a people leadership role-ideally within SaaS or digital-first organizations.
• A track record of orchestrating multi-channel campaigns across email, in-app, push notification and SMS, with the capability to stand up new channel infrastructure from ground zero.
• Highly analytical with an intuitive grasp of funnel optimization, segmentation, attribution, and lifecycle performance metrics.
• Proven expertise in leveraging AI and data science models for personalized lifecycle marketing, including recommendation engines and predictive triggers that generate incremental LTV and customer engagement.
• Strong proficiency with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Braze, Iterable, Google Analytics, AI/ML tools).
• Strategic thinker with a hands-on approach-comfortable moving between big-picture vision and tactical execution.
• Excellent communicator and collaborator, skilled at influencing cross-functional stakeholders and executive leaders.
• Experience in a product-led growth environment, building compelling customer experiences to accelerate growth.

Nice-to-haves

• Lead a high-impact team at a mission-driven, rapidly growing SaaS company.
• Shape the future of private practice for health and wellness professionals nationwide.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)