About the position
The Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.
Responsibilities
- Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.
- Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
- Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
- Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct.
- Achieves budgeted volume goals for average daily census (ADC) and admissions.
- Ensures competency adherence for clinical liaisons.
- Works with management teams to negotiate/renegotiate contracts with payors to generate volume.
- Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
- Works in conjunction with clinical leadership to develop and promote new programs and services.
- Performs other job-related duties as assigned.
Requirements
- Three years’ experience in healthcare marketing required.
- Five years current experience in healthcare industry preferred.
- One year working experience in ClearSky Hospital.
- Bachelor’s degree in healthcare field or marketing preferred.
- Supervisory experience strongly preferred.
- Must maintain acceptable driving record, current driver’s license, and insurability.
- Clinical licensure such as LPN/LVN, RT, RN, PT, OT, SLP preferred.
Benefits
- Valued and treated with dignity and respect.
- Provided educational and training opportunities.
- Recognized and rewarded for skills and talents.
