Director of Marketing and Communications

About the position

The Director of Marketing and Communications will cast vision, set goals, and implement plans for marketing of traditional, graduate, and professional studies programs, in multiple disciplines, with the overall goal of growing enrollment. The Director of Marketing and Communications will have a passion for the university's mission and the competitive drive to expand the reach of the university, ultimately attracting students to enroll at NNU. This position is an exempt, full-time position that reports to the Vice President for Enrollment Management.

Responsibilities

• Leads and motivates a team of marketing professionals, providing guidance, coaching, and support to achieve team objectives.
• Develops and implements comprehensive marketing plans and strategies to achieve enrollment growth.
• In partnership with both admissions teams, identifies effective marketing strategies and activities that reach new students.
• Ensures that brand building and consistency are achieved and adhered to.
• Gives primary oversight of all matters pertaining to marketing and communications of the university.
• Is responsible for the messaging, branding, and overall look of NNU.
• Ensures that all determined campus programs, entities, and offices have program-specific marketing plans created and executed.
• Oversees the creation, execution, and analysis of marketing campaigns across various channels (digital, print, social media, website, etc.).
• Works with the Office of Academic Affairs when new or re-visioned programs are being considered to provide messaging and strategic plans and equip personnel for program launch.
• Works to foster a partner-focused ethos across the campus in all matters related to marketing and communications.
• Serves as the institutional liaison for third-party marketing relationships.
• Manages the marketing budget, allocating resources effectively.
• Analyzes competitor marketing strategies to identify emerging trends that can inform marketing decisions.
• Monitors and analyzes the effectiveness of marketing campaigns and initiatives and determine action steps from the analysis.
• Maintains a personal portfolio of marketing contacts.
• Serves as a member of the Enrollment Leadership team.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience working on a marketing team.
• 5+ years of experience leading a team.
• Excellent written and verbal communication skills to effectively convey marketing messages to various audiences.
• Experience with various marketing channels, including digital marketing, social media, content marketing, and traditional advertising.
• Able to manage several projects at the same time.
• Sufficient computer skills to operate the following programs: Microsoft Office, Microsoft Excel, Slate, Analytics platforms, etc.
• Ability to work on a team or individually.
• Skilled in diplomacy, problem solving, and customer service.
• Ability to adapt and accept change.
• Understanding of marketing and brand strategies within higher education.
• Foresight and understanding in higher education issues, best practices, and future trends in marketing.
• Strong problem-solving, decision-making, and interpersonal skills.
• Willing and able to make difficult decisions in a timely manner.
• Willingness and ability to travel for work.
• The candidate must demonstrate high motivation and commitment to the University, including the ability to self-start, multi-task, use deductive reasoning, be calm under pressure, meet deadlines in a deadline-oriented environment, and relate to a variety of personalities under diverse circumstances.

Benefits

• Generous benefits package including health, vision, and dental insurance for employee and family.
• Life and disability insurance.
• Flexible & health spending plan.
• Tuition benefits.
• Annual & sick leave.
• Opportunities for professional development.
• Retirement program.