About the position
The Director of Marketing and Communications works directly with the Director of Sales & Marketing and Field Directors of Sales & Marketing to manage the development, implementation and oversight of Marketing and PR strategies. The Marketing Director manages a small marketing team and plays a critical role as a leader in the resort. Major areas of responsibilities include website, email campaigns, print collateral, public relations, social media and other supporting marketing and communication channels for the property. Responsible for entertaining and maintaining relationships with existing marketing partners, suppliers, OTA Account Executives, media, local influencers as well as building new relationships to generate partnership opportunities and drive revenue for the hotels. Work with Corporate Communications, Corporate Brand and Field Sales & Marketing teams to develop and execute the hotel's overall strategic marketing, public relations and social media programs including but not limited to; marketing plans, media relations, community relations, and internal communications, content creation, content scheduling, all in conjunction with the overall resort business plan and corporate directives.
Responsibilities
- Formulate and execute rooms focused Marketing and PR initiatives.
- Formulate and execute Food & Beverage related Marketing and PR initiatives.
- Formulate and execute Spa and Retail related Marketing and PR initiatives.
- Serve as day-to-day contact for outside PR agency.
- Website oversight and content audits.
- Media planning and ad execution.
- Budget analysis and maintenance.
- Manage marketing & communication manager and coordinator.
- Manage URL Listings.
- Execute planning, promoting and coordinating special events.
- Lead the coordination, organization and management of annual programming planning through MIPS.
- Oversee social media execution across all dedicated hotel social media accounts.
- Create strategy for and oversee execution of paid social campaigns.
- Support the execution of marketing communication in all aspects.
- Manage communication with third party vendors.
- Develop and manage all strategic campaigns that communicate packages and promotions.
- Develop strong partnerships with local organizations.
- Professionally represent the hotel at all industry/community functions.
Requirements
- High school or equivalent education required.
- Bachelor’s Degree required.
- 5 – 8 years’ experience in marketing, advertising, branding, public relations, social media strategy and execution.
- Computer proficiency and administratively strong.
- Basic photography skills for social media content creation.
- Knowledge of food and beverage menus, food preparation and presentation.
- Good communication skills, both verbal and written.
- Excellent inter-personal and sales/marketing and public relations related experience.
- Exceptional organizational and supervisory skills.
- Ability to act independently with minimal or no supervision.
- Sales ability and skill in both oral and written form.
- Basic computational ability.
- Computer skills, including Microsoft Word, Excel, PowerPoint and Opera.
Benefits
- Opportunities for career growth.
- Training programs for advancement.
- Empowerment to think creatively and grow talents.
