About the position
Rocky Talkie is seeking a strategic leader to serve as our Director of Marketing & eCommerce. This is a critical executive role with full ownership over our direct-to-consumer (DTC) revenue, brand strategy, and digital experience. You’ll set the vision for growth across performance marketing, retention, site experience, and content strategy with a hands-on approach. We’re a fast-growing outdoor brand with deep roots in the mountain community and a passionate customer base. We are looking for someone who will expand upon our informative, honest, and community-centered approach to marketing at Rocky Talkie, and help bring our products to new customers. You’ll guide and scale the marketing and ecommerce function with an entrepreneurial mindset, balancing big-picture thinking with day-to-day implementation.
Responsibilities
- Own and drive the entire DTC funnel, from traffic to conversion to retention
- Lead brand growth with innovative, cross-channel marketing strategies that elevate visibility and engagement
- Steward and evolve the Rocky Talkie brand as we grow and expand into new customer segments and geographic markets
- Guide strategy and execution across performance and retention marketing, lifecycle, user experience, content, and storytelling
- Oversee the ecommerce roadmap, managing Shopify and the integrated tech stack
- Build, mentor, and scale a nimble team while collaborating cross-functionally across product, operations, and customer experience
- Translate data into insights, and insights into action
Requirements
- A proven marketing and ecommerce leader with 8+ years of experience, including leadership roles in DTC brands
- Deep expertise in growth marketing, retention, and ecommerce operations
- Equally comfortable setting vision and executing - from building strategy decks to writing briefs to QA'ing a campaign launch
- Analytical, creative, and customer-obsessed
- Success working in fast-paced, resource-constrained environments
- Passionate about the outdoors and excited by the opportunity to shape the future of an authentic backcountry brand
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Sick Leave
- Paid Holidays
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Remote
