Director of Marketing (Horseshoe Bossier)

About the position

Direct the development of strategic and annual business plans for Marketing and Player Development. Manage implementation of the business plan in order to achieve planned revenue and profit, and to ensure that performance standards are achieved for customer service, operating procedures, internal audit, regulatory compliance, productivity and budgeted expenses.

Responsibilities

• Prepares annual business plans that identify revenue potential by key market segments, and describes Casino Marketing programs and systems, player development activities, junkets and special events that will attain acceptable levels of revenue by key segment.
• Controls expenses to achieve an acceptable rate of return for invested expenses and complimentary services.
• Identifies strengths, opportunities and threats to achieving the plan, and makes adjustments to leverage strengths, takes advantage of opportunities, and eliminates or minimizes threats.
• Hires and manages staff for Marketing, Player Development, Junket Programs, and Casino Hosts.
• Develops personal relationships and manages staff to also develop personal relationships with premium players in both tables and slots, in all domestic markets and with sister properties within the Brand.
• Works closely with hotel yield team to ensure proper VIP segments are yielded correctly to promote hotel visitation.
• Works closely with Special Events and Direct Mail teams to maximize VIP visitation.
• Develops and maintains a customer database for premium players.
• Coordinates programs, activities and the database with general marketing programs and systems.
• Responsibility and accountability for all customer segments, not just VIP level customers.
• Drives creative and new ideas for property promotions.
• Analyzes customer data and financial results to determine what promotions are driving increased visitation, while also maintaining financial margins.
• Watches competitive promotions and events to ensure the property is remaining competitive within the Northwest Louisiana casino market.
• Forms relationships with VIP customer base.
• Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and within budget.
• Meets individually with employees to discuss career goals, identifies skills needed to achieve goals and develops action plans to satisfy both.
• Assists employees through development process by following-up on a regular basis and holding employees accountable to plan.
• Cross-trains employees and prepares employees for next career opportunity.
• Spends the majority of time interviewing, training, and selecting employees.
• Conducts Performance Reviews.
• Makes or recommends wage increases.
• Makes or recommends promotions.
• Provides for safety and security.
• Handles employees' complaints or grievances.
• Handles customer complaints and researches accordingly to address issues.
• Recommends disciplinary action or disciplines employees.
• Plans work.
• Supervises and monitors work.
• Monitors legal compliance with federal, state, and gaming laws.

Requirements

• College degree in Marketing, Business Administration or related field preferred.
• Five (5) to seven (7) years' experience in the gaming industry.
• Three (3) years managerial or supervisory experience in Marketing or Player Development for a casino which generates a large percentage of its revenue from destination markets or high-frequency markets is required.
• Proven track record in growing, developing and increasing the profitability of high-end customers.
• Must possess excellent communications skills, particularly those skills needed to resolve complaints from dissatisfied and upset guests.
• Must be able to manage multiple objectives and tasks simultaneously and be able to continually assess and re-set priorities.
• Must be able to lead the team of Casino Hosts in achieving their financial and productivity goals.
• Must be able to get along with co-workers and work as a team.
• Must be able to read, write, speak and understand English.
• Must be able to work any day of the week and any shift.