About the position
The Director of Marketing, Americas, will be a member of Carestream Dental’s (CSD) Imaging division with direct responsibility for the Carestream Dental and Swissmeda brand portfolios within the U.S., Canada & Latin America. This is a senior leadership role responsible for leading the strategic development and execution of marketing plans and initiatives that will drive brand awareness and lead generation, customer engagement, and revenue. This role will oversee all aspects of local brand and portfolio management, innovation commercialization, integrated marketing campaigns and communications. The ideal candidate is a strategic, action-oriented leader who pairs big-picture thinking with a roll-up-your-sleeves mentality and can drive results while getting the best out of the team and resources. This position will report to the Vice President of Global Marketing and will work closely with cross functional colleagues, direct reports, and external vendors.
Responsibilities
- Lead the development of a comprehensive, strategic marketing plan and ensure its tactical execution.
- Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM) to boost brand awareness and trial, resulting in stronger lead flow and higher conversion rates.
- Spearhead the development of integrated marketing campaigns across digital, social, PR, media, and commercial channels.
- Oversee internal resources and external agencies tasked with creating effective content and campaigns.
- Successfully deliver innovation to the market by collaborating closely with Upstream Product Marketing, Global Marketing, and Sales.
- Manage the brand/product portfolio with a focus on strengthening brand identity and delivering a compelling and differentiated value proposition.
- Lead and mentor a lean team of marketing professionals to foster a culture of collaboration, creativity, and results delivery.
- Analyze market trends, the competitive landscape, and customer segments to drive strategic decision making.
- Oversee and recommend appropriate participation/prioritization strategy for KOL engagement, courses & webinars, trade shows & conferences, publications, and other events.
- Create and report on effective KPIs, recommending changes if targets are not being met.
- Manage the marketing budget, ensuring efficient management of resources for maximum ROI.
Requirements
- Proven ability to deliver strong marketing strategies, plans, campaigns, and other marketing initiatives that have met or exceeded planned objectives.
- Demonstrated success driving lead generation and nurturing programs that convert awareness and engagement into qualified opportunities and measurable sales growth.
- Ability to confidently interact with and influence direct report team, cross function teams, Sales counterparts, and corporate leadership.
- Expertise in project management and ensuring teams meet timelines and budget objectives.
- Experience with innovation and driving downstream commercialization and planning.
- Lead and oversee brand management efforts to ensure consistency across all touchpoints.
- High-energy, self-starter with ability to thrive in a fast paced, complex, and demanding environment.
- Strong strategic and analytical skills paired with willingness ‘doer’ mindset to roll up sleeves and get things done.
- Resourceful and solutions-oriented—makes the most of what’s available to drive impact.
- Excellent verbal and written communication skills.
- Digital and social marketing experience.
- Prior marketing experience in a global setting is highly desirable.
- Past software product experience a plus.
Nice-to-haves
- MBA
- Experience in medical device industry with prior dental experience strongly preferred.
Benefits
- Remote, full time
- Must be located within the United States
- Able to work within EST 8:00 a.m.-5:00p.m. hours to best coordinate with cross functional international teams
- Willingness to travel (up to 20% of time), when needed, to tradeshows and other events/meetings
