Director of Marketing- Pigeon Forge/Gatlinburg

About the position

Capital Vacations is seeking a dynamic and results-driven Director of Marketing to lead our marketing efforts in the Pigeon Forge/Gatlinburg market. This position is responsible for developing and executing strategic marketing initiatives to drive tour generation, increase brand awareness, and support sales efforts in the timeshare industry. The ideal candidate will have a deep understanding of OPC marketing strategies, in-house marketing operations, and a proven track record of leadership in a fast-paced, results-oriented environment. This role requires a strategic thinker who can balance creativity with analytical skills to ensure effective marketing programs and strong ROI.

Responsibilities

• Lead and manage the marketing team in Tennessee, focusing on generating qualified tours for our sales team through effective in-house marketing programs.
• Develop and implement marketing strategies to attract prospective clients and drive traffic to sales centers.
• Collaborate with sales leadership to align marketing strategies with sales goals, ensuring consistent communication and smooth coordination between marketing and sales operations.
• Analyze market trends and competition to identify new opportunities and adapt marketing strategies accordingly.
• Monitor and report on marketing performance metrics, ensuring all campaigns meet or exceed established KPIs and ROI targets.
• Mentor and coach marketing team members, fostering a positive work environment that encourages professional growth and high performance.
• Manage relationships with vendors and partners, ensuring high-quality service delivery and adherence to budgets.
• Stay updated on industry trends, best practices, and regulatory requirements in the timeshare and vacation ownership industry.

Requirements

• 5+ years of experience in marketing, with at least 3 years in a leadership role within the timeshare or vacation ownership industry.
• Extensive knowledge of marketing strategies and in-house marketing operations.
• Proven ability to drive tour generation.
• Strong leadership skills, with a track record of building and leading high-performing teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions.
• Creative thinker who can develop innovative marketing strategies to attract and engage prospective clients.

Benefits

• Competitive compensation
• Benefits
• Opportunity to make a lasting impact on our business