Director of Marketing & Product Strategy

About the position

The Director of Marketing & Product Strategy for Rheem Midwest Distribution (RMD) will spearhead strategic marketing initiatives to drive brand awareness, customer engagement, and business growth. This role involves crafting targeted campaigns, managing budgets, analyzing market trends, and fostering collaboration across teams to ensure effective positioning of our products and services. This role requires a strategic thinker with a deep understanding of brand strategy, graphic design, market analysis, and HVAC distribution who can balance Rheem enterprise directives with local market needs and work with leadership to adopt best practices for distributor sales and marketing. This position will report to the President of RMD.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with company objectives and industry trends
• Lead multi-channel marketing campaigns across digital, print, trade shows, retail, and email marketing to maximize reach and engagement
• Drive initiatives that enhance brand awareness, strengthen customer engagement, and expand market share
• Foster strong partnerships with RMD's major brand collaborators, working strategically to enhance brand perception and customer engagement
• Develop marketing campaigns that optimize brand co-op budgets, driving growth and maximizing market influence across our territories
• Analyze market data and customer insights to identify new growth opportunities and refine marketing approaches
• Oversee the development and execution of dealer programs, increasing participation to meet company targets
• Plan, schedule, and execute annual dealer meetings and expos
• Partner with sales teams to create compelling marketing materials, product promotions, and lead-generation strategies that support annual sales targets by category
• Expand the company's digital presence and social media platforms in collaboration with the E-Commerce Manager and Marketing Specialists
• Manage external communications to RMD's customer base while coordinating with HR and other teams to optimize internal messaging
• Monitor marketing campaign performance, providing data-driven recommendations for continuous improvement
• Build and maintain strong relationships with industry partners, media outlets, and vendors to bolster brand visibility and influence
• Stay informed on HVAC industry trends and competitor activities, adjusting marketing strategies as needed for continued relevance
• Establish performance metrics and deadlines to ensure the marketing and product strategy team meets key objectives
• Oversee department budget management, ensuring efficient resource allocation to maximize marketing impact
• Collaborate with Rheem Air Distribution Marketing leadership and external agencies to develop and execute brand-aligned campaigns and collateral
• Provide coaching, mentorship, and support to marketing and product strategy team members, fostering professional growth
• Perform other duties as assigned to support overall company objectives

Requirements

• Bachelor's degree in Marketing, Business Administration or related field required
• 10+ years of experience in marketing, preferably in the HVAC, distribution, or industrial sectors
• 5+ years of leadership experience
• Strong understanding of B2B marketing principles and practices
• Strong knowledge of sales and marketing concepts and techniques
• Proficiency in digital marketing tools, analytics platforms, and CRM systems
• Graphic design (Adobe Creative Suite) and video editing proficiency
• Ability to work with a variety of people and handle difficult situations in a positive and professional manner
• Exceptional verbal and written communication skills with keen attention to detail
• Proven ability to effectively lead a team and numerous projects
• Ability to creatively and effectively design and present marketing content, including the preparation of executive-level presentations and reports
• Excellent time management and organization skills
• Entrepreneurial, goal-driven, and self-motivated
• Experience coordinating events, trade shows, or similar promotional efforts is a plus
• Willingness to travel as required, approximately 20-30%