Director of Marketing (University of Wisconsin)

About the position

The Director of Marketing will lead strategic planning and execution across ticketed sports with a focus on optimizing the fan experience at every touchpoint. Responsibilities span digital and traditional marketing, fan communications, creative oversight, partner integration, and high-level project management.

Responsibilities

• Lead campaign planning and timeline management across athletics, brand communications, and marketing.
• Initiate and execute digital marketing efforts for large-scale campaigns.
• Serve as cross-functional connector with Legends GM, Director of Ticketing, and internal stakeholders.
• Strategy and execution of paid media across all channels.
• Oversee trade agreements, partner negotiations, and asset delivery (e.g., tickets, suites, food orders).
• Work directly with media partners for added-value opportunities and execution support.
• Maintain UW Badgers calendar and post all content.
• Manage holiday creative across all sports.
• Own strategy including competitive analysis, data reporting, and platform updates.
• Oversee social listening and tool evaluation (e.g., Sprout, Brandwatch).
• Assign creative creation and designate work load by bandwidth for all above items.

Requirements

• Ability to work in a team-oriented environment and effectively influence and communicate with C-level clients.
• Professional verbal and written communication skills.
• Excellent time management and organizational skills.
• Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint.
• Strong work ethic and a desire to build a career in professional sports.
• Practice safe work habits, follow all safety policies and procedures and regulations, complete company-wide safety training and any additional job specific safety training.

Benefits

• Competitive salary, commensurate with experience.
• Generous benefits package that includes medical, dental, vision, life and disability insurance.
• Paid vacation.
• 401k plan.