About the position
We’re looking for a self-driven Director of Marketing to build and execute our marketing strategy. As a one-person department at a growing telecommunications company, you’ll have the autonomy to increase brand awareness, generate leads, support sales and customer retention, and communicate our value to the communities we serve—all while working closely with company leadership. If you like variety, ownership, and seeing your work in action while enjoying unbeatable benefits like 100% paid health insurance, a 200% 401(k) match, and free 1 Gig fiber at home, this is your opportunity.
Responsibilities
- Develop and implement an annual marketing plan aligned with company goals.
- Execute all marketing campaigns from conception to completion.
- Develops and implements strategies and tactics to build brand awareness.
- Identify target audiences and craft tailored campaigns for residential, business, and municipal markets.
- Manage marketing budget and report on ROI.
- Create compelling content for web, email, print, social media, and advertising channels.
- Design or coordinate design of promotional materials, flyers, signage, and digital assets.
- Plan and execute campaigns for service launches, promotions, and seasonal initiatives.
- Manage the website, including content updates and SEO strategy.
- Plan and run digital advertising campaigns (Google Ads, Facebook/Meta, etc.).
- Monitor social media channels and engage with the community.
- Ensure consistent brand messaging and visual identity across all channels.
- Draft press releases, customer notifications, and community updates.
- Coordinate community engagement and sponsorships.
- Track and analyze performance metrics for all campaigns.
- Use insights to adjust strategies and maximize effectiveness.
- Update senior leadership on the progress of marketing activities and reporting on the results of campaigns.
- Work closely with sales, customer service, and technical teams to align messaging and support shared goals.
- Serve as the point person for marketing vendors and contractors as needed.
Requirements
- A bachelor’s degree in marketing or a related field required.
- 5+ years of marketing experience with at least 2 years spent reporting to senior or executive leadership; telecommunications or retail service industry experience preferred.
- Proven ability to develop and execute marketing plans independently.
- Strong writing, design, and content development skills.
- Experience with digital marketing tools and platforms (e.g., WordPress, Canva/Adobe Creative Suite, Google Ads, Mailchimp/HubSpot).
- Familiarity with CRM systems and web analytics (Google Analytics, Meta Ads Manager).
- Excellent organizational and project management skills.
- Comfortable working independently in a fast-paced environment.
- Community outreach experience.
- Experience developing and presenting strategic plans and presenting them at an executive level.
- Knowledge of rural broadband or fiber-to-the-home (FTTH) service marketing a plus.
- Video editing and photography skills a plus.
Nice-to-haves
- Knowledge of rural broadband or fiber-to-the-home (FTTH) service marketing.
- Video editing and photography skills.
Benefits
- 200% 401(k) match capping at 9%.
- 100% employer paid medical, dental, and vision plans for employees with affordable dependent coverage options.
- Free 1 Gig high speed fiber internet service if you live within our service territory.
- PTO package and 10 paid holidays including two days off for your birthday.
