About the position
Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets – Charlotte, Dallas, Jacksonville, Naples, Orlando, Phoenix, Raleigh, Sarasota, Southeast Florida, Tampa and Tucson.
Responsibilities
- Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities
- Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes
- Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
- Follow the Mattamy BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
- Oversee the opening and closing of sales centers and model homes
- Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
- Prepare fiscal marketing budget and track marketing spend
- Develop marketing and advertising plans for all new and existing communities
- Track and proof all digital, social, and print advertisements and sponsorships
- Oversee signage strategy including locations, layout and execution
- Oversees all production of sales brochure material
- Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up
- Oversee grand openings and special events for communities and promotions
- Responsible for accuracy of information for all divisional aspects of the company website
- Manage all divisional social media presence in conjunction with ad agency
- Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends
- Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
Requirements
- Bachelor’s degree, preferably in Marketing or related field, MBA a plus
- 8+ years of traditional and digital marketing experience including social media
- Homebuilding, real estate or land development strongly preferred
- Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
- Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions
- Proven track record of deploying successful strategies yielding growth in traffic and sales
- Deep understanding of social media technologies and effective strategies
- Strong knowledge of social media dashboards and google analytics, backend content/keywords
- Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them
- Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
- Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
Nice-to-haves
- Bachelor’s degree in Marketing or related field + Masters Degree is a plus
Benefits
- 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time
- Health, Dental and Vision Insurance
- Life Insurance and Short/Long Term Disability
- Flex Spending, 401K with Company Matching and Tuition Reimbursement
- Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program
