About the position
The Director of Marketing oversees RaLin Construction and its associated companies, divisions, and joint ventures with promotional and advertising efforts to drive project award and build brand awareness, both internally and externally. Responsibilities include developing an overall marketing plan, approving campaigns, and measuring the return on investment of various advertising methods for both external and internal brand and messaging deployment.
Responsibilities
- Make high-level decisions regarding promotional campaigns.
- Review current marketing trends to determine the effectiveness of unique styles and strategies.
- Evaluate innovative technologies and software to enhance Marketing effectiveness and efficiency.
- Work with the executive team to build a brand that exemplifies RaLin’s mission and connects with the values of our customers.
- Create and maintain a successful brand and image that attracts customers to RaLin’s industry segments and construction services.
- Work with Business Development to assess, identify, and expand markets.
- Plan Marketing budget to deliver profitability and identify effective campaigns.
- Research competitors to stay current with related products or services on the market.
- Work with People and Culture Leader to attract and retain employees.
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
- Develop and oversee marketing strategies and launch campaigns of new industry lines or construction services.
- Coordinate market research and analyze the resulting data to identify the values and buying habits of our target customers.
- Lead the marketing team in coordinating responses for potential customer qualifications and proposal requests and formal presentations.
- Participate as a member of Executive Leadership Team.
Requirements
- Bachelor of Science in Marketing, Communications or Public Relations; MBA or relevant certifications are a plus.
- Strong leadership and management skills.
- Excellent communication skills, both verbal and written.
- Digital marketing knowledge including SEO, social media marketing, and email marketing.
- Strong analytical skills to make data-driven decisions.
Nice-to-haves
- Content Marketing Institute’s Content Marketing Certification.
- American Marketing Association’s Professional Certified Marketer (PCM®).
- HubSpot’s Inbound Marketing Certification.
- Google’s Digital Marketing Certification.
- Hootsuite’s Social Media Marketing Certifications.
- Project Management Institute’s Project Management Professional (PMP®) Certification.
Benefits
- Full-time position with normal operating hours Monday through Friday, 8:00 am to 5 pm.
- Potential for occasional evening and weekend work.
