Director of Marketing

Empower Work•San Francisco, CA

5d•$95,000 - $105,000•Remote

About The Position

Empower Work is a national nonprofit on a mission to create healthy, equitable workplaces where people are valued, supported, and empowered in ways that support their economic mobility, emotional well-being, and career success. We believe that when people thrive at work, communities, companies, the economy, and our democracy thrive. To get there, we need to dramatically shift cultural norms and expectations within workplaces, and transform how people are supported in certain critical, opportunity-altering professional moments. How We Fuel Change To achieve our mission, we take a three pronged approach: Direct service - our free, confidential text line improves well-being for workers through coaching and resources that support increased confidence, clarity, agency, empowerment, and economic security – all rooted in equity. Training and community - we improve workplace skills, practices, and education through our training platform for both volunteers and community partners. Policy and practice change - we root approaches to systemic workplace change in worker’s experiences through data and stories. Since we launched in 2018, we’ve supported over 513,000 workers across the United States - but there are 40M lacking resources and support that will grow significantly in the coming years. We are ready to meet the need. We have created a new category of worker support that significantly improves worker well-being. To grow to serving 3-5M and beyond, we’re looking for an innovative marketer with experience unlocking growth for category creation products. Our North Star for 2026 is to cement Empower Work as the category leader in first-response, confidential, real-time workplace support and navigation - making this kind of help nameable, findable, and trusted in the exact high-stakes moment people need it. You’ll join a remote-first, nimble, collaborative, creative, and independent team as well as a community of driven, accomplished professionals who are passionate about making workplaces across the U.S. safe environments, rich in opportunity for everyone. The Role We’re hiring a Director of Marketing to drive net-new user growth for “help seekers” (individuals looking for support) while also building brand visibility, partner marketing momentum, and earned media over time. This is a 40/60 strategy-to-execution role: you will shape the plan along with executive leadership and then personally run the work as a senior individual contributor who can “push the buttons,” ship campaigns, and iterate quickly. You will own marketing channel performance and spend planning in collaboration with the CEO and CGO, and guide a lean set of marketing resources (junior talent + contractors/vendors) to build the systems that make our growth repeatable. This role is ideal for a mission-driven marketer who has operated in high-performing environments (e.g., scaled technology-based nonprofits, socially conscious products) and wants a growth role in a smaller, but growing organization where their leadership and execution capacity can materially shape outcomes. The role reports to the CEO and will manage one FTE.

Requirements

9-10+ years of relevant marketing experience, with hands-on ownership of multi-channel growth execution
Demonstrated ability to drive specific growth KPIs (acquisition, activation, conversion, retention) with an experimentation mindset
Experience marketing “invisible” services and/or category creation, especially in high trust contexts (e.g., crisis support, worker rights, healthcare-adjacent services)
Strong analytical orientation: you can instrument funnels, interpret data, and make tradeoffs
Excellent writing / editing skills; you can produce crisp messaging and campaign copy quickly
Prior experience managing at least one direct report and/or leading junior contributors/contractors
Operates at both 30,000 feet and 10 feet: sees the path, then executes it
Collaborative, low-ego, high accountability; strong cross-functional partner
Practical problem-solver who can build systems and ship consistently in a distributed environment
Deep respect for - and cultural competence with - the workers and communities Empower Work serves

Responsibilities

Net-New User Growth (Primary KPI)
Own the growth plan and execution to increase net-new users/help seekers served month-over-month
Build and manage a measurable acquisition + activation model (channel targets, conversion assumptions, customer satisfaction)
Create a weekly operating cadence (dashboard, insights, priorities, experiments, decisions)
Category Creation Marketing
Actualize the refined brand positioning to build adoption of a service many people don’t yet know exists, helping workers recognize their situation as legitimate, nameable, and worthy of support
Develop messaging, campaigns, and content that reach people before they think to search, and make Empower Work feel immediately relevant and safe
Ensure positioning, tone, and narrative consistency across channels
Multi-Channel Acquisition + Lifecycle Execution
Own day-to-day execution and optimization across a practical 2026 channel mix, including:
Website + conversion optimization
SEO (including programmatic/landing-page strategies)
Email/lifecycle journeys (onboarding, re-engagement, referral prompts)
Social content/campaigns (distribution and testing)
Paid experiments (as budget allows)
Emerging channels/tools that increase efficiency (including responsible use of AI + no-code tooling)
Partnerships, Referrals, and Community-Led Growth
Support in our efforts to build and scale partner referral pathways with organizations workers already trust (e.g., community-based orgs, workforce centers, advocacy groups, social service providers)
Create partner enablement toolkits and lightweight co-marketing motions that drive measurable referral volume
Collaborate with Partnerships Lead to support partner marketing as a secondary growth lever (without owning partnerships themselves)
Content and Editorial Systems
Shape content strategy that drives demand and reduces friction to engagement in collaboration with marketing team members
Write/edit key assets personally; manage team members, contractors/vendors for production support
Work with team to develop repeatable campaign templates and calendars to keep output consistent
Analytics, Marketing Ops, and Budget Ownership
Define and track KPIs tied to growth (e.g., net-new users, channel conversion rates, referral volume, returning users), plus secondary indicators (share of voice, press mentions, partner leads)
Own the marketing tech stack and performance reporting; improve efficiency through smart tooling and workflows
Plan and manage marketing spend in collaboration with the CEO
Team Leadership
Manage and develop team members and external resources; set clear priorities, timelines, and quality standards
Build from the ground up with lean resources; high judgment, strong prioritization, and comfort with ambiguity required