About the position
Thunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500 companies. As the Director of Marketing at Thunkable, you'll be responsible for leading and overseeing all of Thunkable's marketing activities, including the development and implementation of Thunkable's marketing strategy, budget management and driving brand awareness and sales growth. You'll be responsible for analyzing market trends, coordinating marketing campaigns and aligning marketing goals with overall business objectives.
Responsibilities
- Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.
- Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.
- Define and track KPIs to evaluate campaign performance and channel ROI.
- Generate high-quality leads and improve conversion to paid users.
- Own Thunkable's marketing roadmap and budget.
- Prioritize impact and report directly to the CEO.
- Own and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.
- Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.
- Build compelling narratives across channels to position Thunkable as a leader in no-code and AI-powered development.
Requirements
- 10+ years of marketing experience, with 2+ years in a leadership or team lead role-preferably in SaaS, or dev tools.
- Proven expertise in content strategy, demand generation, and full-funnel growth.
- A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).
- Exceptional storytelling and communication skills with the ability to turn product features into movement-worthy messages.
- Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.
- Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.
Nice-to-haves
- Familiarity with no-code or low-code development platforms.
- Prior experience in Start-Up experience a plus.
- Experience with tools like Hubspot, Webflow, and Brevo a plus.
Benefits
- Competitive pay, equity, and benefits based on location.
- Access to unlimited PTO regardless of location.
- Wellness and Training Budget to invest in employee well-being.
- Flexible work environment with global team members across several cities, countries, and time zones.
- Shared values of Creativity, Openness, Transparency, Persistence, and Entrepreneurialism.
- Opportunities for professional growth and development.
