About the position
Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the unique and intrinsic worth of each individual is recognized. We are seeking a Director of Marketing for our team to ensure that we continue to provide all patients with high quality, efficient care. The Director of Marketing will have responsibility for all marketing activities for HealthTrust Workforce Solutions (HWS) in coordination with HWS Corporate marketing. He/she will manage and coordinate all marketing, advertising and promotional activities on behalf of HWS with particular support given to recruitment and sales. The Director will have an understanding of the company's array of products and services and collaborate with the HCA individual business units on marketing efforts. We are seeking a strategic, results-driven Director of Marketing to lead and scale our B2B marketing efforts. This role is responsible for shaping and executing a comprehensive marketing strategy focused on branding, lead generation, communications, and positioning our company as a trusted partner in healthcare staffing.
Responsibilities
- Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers (C-suite, HR, Procurement, etc.)
- Build and manage a high-performing marketing team, fostering growth and accountability
- Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution
- Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion
- Own the company's brand voice and positioning across all external channels
- Ensure consistent, professional brand execution that resonates with target B2B audiences
- Drive thought leadership and awareness across earned, owned, and paid media
- Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach
- Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication
- Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement
- Oversee the development of compelling content that engages healthcare executives and showcases our value proposition
- Lead corporate communications strategy including press releases, media outreach, and PR agency management
- Ensure all messaging reflects strategic business priorities and resonates with decision-making stakeholders
- Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement
- Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients
- Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead-generating and brand-building tool
- Collaborate with design, development, and vendor teams to continuously improve site engagement, conversion rates, and digital user experience
- Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data-driven insights and reporting
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8-10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams
- Proven track record in B2B marketing-especially in driving lead generation among C-suite and executive audiences
- Experience creating and implementing marketing processes that lead to measurable results
- Deep understanding of marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms
- Exceptional written and verbal communication skills
- Strong project management and organizational abilities
Benefits
- Comprehensive medical coverage that covers many common services at no cost or for a low copay
- Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans
- 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
- Employee Stock Purchase Plan with 10% off HCA Healthcare stock
- Family support through fertility and family building benefits with Progyny and adoption assistance
- Referral services for child, elder and pet care, home and auto repair, event planning and more
- Consumer discounts through Abenity and Consumer Discounts
- Education assistance (tuition, student loan, certification support, dependent scholarships)
- Colleague recognition program
- Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
- Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income
