Director of Marketing

About the position

The Director Marketing will oversee all Allegiant Stadium marketing functions including developing and executing comprehensive marketing strategies to drive ticket sales, enhance the stadium's brand presence, and elevate ticket buyer engagement. This role involves overseeing promotional campaigns, digital marketing, sponsorships, and community outreach to attract events, concerts, and sports fans. The Director will work closely with the Las Vegas Raiders, key stadium stakeholders and all internal departments, including but not limited to booking, ticketing, sales, and event management, to ensure cohesive marketing efforts that align with the stadium's business objectives. The ideal candidate has strong leadership skills, creativity, and a proven track record in sports or event marketing with the ability to adapt strategies to meet changing market demands.

Responsibilities

• Foster a positive, collaborative relationship with the Raiders.
• Skillfully manage complex relationships with various stakeholders ensuring alignment with the stadium’s marketing goals.
• Bring strong experience working with event promoters and tours to enhance event quality & visibility.
• Build and cultivate relationships with artists and artist management by attending live events, networking lunches, and meetings.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Oversee the Marketing department including progress and performance to ensure assigned work is completed correctly and on time.
• Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Manage marketing workflow by completing marketing department operational requirements by scheduling and assigning employees, following up on work results.
• Recruit, select, orient and train marketing employees.
• Plan, monitor and manage staff job results by appraising, giving recognition, counseling and disciplining when needed.
• Supervise and delegate the work of marketing staff.
• Develop a robust social media strategy that incorporates a wide range of channels to increase reach and engagement.
• Oversee all social media and digital marketing efforts for venue and individual events through development and implementation of annual plan designed to grow venue databases, social followers and event exposure while increasing engagement across all platforms.
• Create detailed promotional and advertising plans to increase awareness of stadium events.
• Strategize and research new marketing trends to acquire and engage fans, build brand affinity/loyalty and drive ticket sales.
• Create press releases and oversee creation of advertising materials.
• Approve radio spots, order art, posters, and banners with official graphics, write and produce promotional videos, coordinate with legal on sensitive material and vendor contracts.
• Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales.
• Develop creative, unique marketing approaches to boost stadium visibility and increase awareness of events.
• Expand & optimize email marketing & database strategies to increase engagement & conversions.
• Oversee and improve the delivery and impact of event specific messaging (Know Before You Go, etc.).
• Expand the ticket buyer database utilizing Ticketmaster and work with Raiders to develop an overall strategy to improve utilization of Ticketmaster in event promotional initiatives.
• Proactively explore opportunities to improve and enhance the stadium website and work with the Raiders to develop a future for website content and management.
• Determine department and marketing event budgets and operate within established financial parameters.
• Develop new strategies for events by analyzing statistics and key performance metrics, consulting with internal and external sources.
• Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Collaborate with a booking team to create unique pitches to entice artists to the venue.
• Brainstorm to develop new techniques for promotions, gifting ideas, and interactions with artists.
• Provide monthly reports, or as needed, to the General Manager regarding marketing initiatives & activities, promotional programs and KPI status.

Requirements

• A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) (Advanced Degree Preferred) in Marketing/Business, Communications or Public Relations.
• 7-10 years of related work experience.
• Excellent computer skills with proficiency in Microsoft Office (Word, Outlook, Excel, PowerPoint).
• Good working knowledge of Adobe Creative Suite, Video creation software and multimedia asset management.
• Advanced knowledge in media buying, negotiating, facilitating and documenting agreements.
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices.
• Strong interpersonal skills with the ability to create and foster relationships.
• Knowledge of the music industry and artist demographics.
• Strong organizational skills with exceptional attention to detail.
• Excellent written, verbal and listening communication skills.
• Experience working with and creating budgets.
• Experience working as a promoter a plus.
• Ability to prioritize and manage multiple projects paying high attention to detail, proofreading, editing, and overseeing production design.
• Must possess a strong ability to manage one’s own time and prioritize tasks when given clearly defined goals and objectives.
• Must be able to maintain confidentiality and use upmost discretion when privy to sensitive information.