Director of Marketing

About the position

Flex is a modern period care brand in hyper-growth mode: design-driven, culture-forward, and revolutionizing the way menstruators experience periods. Our creative team is at the heart of everything we do, and we’re looking for someone who’s passionate about great design, excited to be part of a growing team, and eager to support the growth of our creative work across multiple touch points. We’re looking for a strategic and hands-on brand marketing leader to drive Flex's next phase of growth. The Director of Marketing will own the development and execution of integrated marketing strategies that deepen consumer relevance, drive brand awareness, and scale our presence in key B2B communities. Reporting to the SVP of Marketing, you’ll partner closely with Product, Sales, Operations, and Finance to bring new products to market and build Flex into a household name.

Responsibilities

• Lead Integrated Marketing Strategy & Execution
• Develop annual brand plans and 360° campaigns across paid, owned, earned, and shared channels
• Build integrated briefs to align internal teams and agency partners around creative direction and objectives
• Oversee execution across media, content, PR, and social, ensuring consistency and quality
• Drive in-store velocity with retail marketing activations and track performance across key retailers
• Scale Strategic Partnerships & Community Engagement
• Identify and manage partnerships with mission-aligned brands, influencers, and organizations
• Integrate partnerships into omnichannel marketing plans to drive brand equity and business results
• Develop systems to evaluate partnership ROI and scalability
• Build community programs that deepen affinity and expand reach both online and on the ground
• Develop & Execute B2B Marketing Initiatives
• Create marketing plans to engage healthcare providers and drive education, trial, and recommendations
• Lead strategy and execution for medical conferences, events, and in-office programs
• Craft messaging and tools tailored for OBGYNs, nurse practitioners, and clinics
• Ensure all initiatives align with regulatory and product standards
• Drive Grassroots & Experiential Marketing
• Design field marketing activations, pop-ups, and guerrilla campaigns in priority markets
• Collaborate with partners or field teams to amplify local presence and engagement
• Use cultural insights to create relevant consumer touchpoints and measure impact
• Translate Insights into Breakthrough Creative
• Partner with research teams to mine data for key motivators, barriers, and tension points
• Apply insights to shape positioning, messaging, and creative strategy
• Test and validate concepts through iterative learning loops
• Commercialize New Products
• Serve as brand lead throughout the Stage Gate process, from ideation to launch
• Align stakeholders on go-to-market plans, timelines, and budgets
• Develop launch strategies, packaging input, and demand creation plans to ensure readiness
• Own Marketing Budget & Performance
• Lead annual and quarterly marketing budget planning, forecasting, and optimization
• Collaborate with Finance to align spend with priorities and identify efficiencies
• Build business cases for high-impact investments
• Elevate Brand Storytelling & Relevance
• Champion brand positioning and narrative development across all channels
• Guide the evolution of voice, identity, and category leadership
• Advocate for consistent, mission-driven storytelling to fuel advocacy and earned media
• Inspire, Mentor, and Develop Talent
• Manage and coach the Associate Brand Manager, providing clear feedback and growth plans
• Foster a collaborative, high-performing culture rooted in curiosity, excellence, and accountability
• Model cross-functional leadership and set clear expectations for success

Requirements

• 8 - 12 years of experience in brand marketing, ideally spanning consumer and B2B channels
• Proven track record of developing integrated campaigns that drive awareness and business growth
• Experience engaging healthcare professionals (OBGYNs, NPs) through B2B initiatives
• Background in grassroots, experiential, and partnership marketing
• Expertise launching new products and leading cross-functional collaboration
• Strong financial acumen and budget ownership experience
• Exceptional leadership, communication, and strategic thinking skills
• Passion for menstrual health and building brands with cultural impact

Benefits

• Medical, dental and vision health insurance
• 401k
• Paid parental leave
• Open PTO
• $1,000 annual learning credit