About the position
As the Director of Marketing at Kognitos, you will be a major driving force behind bold, integrated marketing strategies that elevate brand awareness, fuel demand generation, and cultivate a vibrant community. Working closely with the VP of Marketing, you'll lead cross-functional teams to rapidly test, refine, and scale campaigns that position Kognitos as a trailblazer in AI automation. This senior role calls for a strategic visionary who thrives on turning ambitious goals into high-impact results, seamlessly balancing big-picture thinking with hands-on execution in a fast-moving, innovative environment. If you're eager to build a market-leading brand, influence the entire marketing funnel, and lead a growing team with entrepreneurial energy, this is the opportunity to make a lasting impact.
Responsibilities
- Collaborate closely with the VP of Marketing to define and implement marketing strategies aligned with Kognitos' business objectives and growth plans.
- Lead and collaborate with team members across marketing, design, PR, and more.
- Plan, execute, and optimize multi-channel marketing campaigns, including digital, social, physical events, and PR.
- Manage marketing operations, including optimization of the lead funnel in Hubspot and Salesforce.
- Act as a brand champion to ensure consistent messaging and visual identity across all platforms.
- Utilize data-driven insights to measure campaign effectiveness, refine strategies, and report towards achieving targeted KPIs.
- Partner with sales, product, and customer success teams to ensure marketing efforts support pipeline growth and customer retention.
- Foster a collaborative team culture in line with Kognitos' values.
Requirements
- 8+ years of progressive marketing experience with at least 3 years in a management role, preferably as a Director.
- Proven track record in B2B SaaS or enterprise technology marketing; extensive in startup and growth stage companies a major benefit.
- Expertise in developing and executing integrated marketing campaigns that deliver measurable business impact.
- Strong leadership and team development skills with Coach/Player outlook.
- Proficiency in marketing analytics and performance measurement tools.
- Excellent communication (including public speaking), project management, and stakeholder engagement abilities.
- Extensive experience in working in a variety of technology tools and platforms aligned with marketing ranging from Hubspot, Salesforce, Outreach, Google Analytics, Social advertising portals, SEO tools, and similar.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.
