Director of Marketing

About the position

The Director of Marketing serves as a dynamic, positive leader, fostering teamwork, employee morale, motivation and open communication while managing the operation of the Marketing Department. This position will be responsible for the successful overall direction and management of all activities in relation to the guest service, ensuring effective promotions, special events, as well as maintaining good public relations.

Responsibilities

• Exhibits a friendly, helpful and courteous manner when dealing with our guests and fellow associates, providing exceptional guest service.
• Communicate in a pleasant, friendly and professional manner at all times.
• Responsible for consistently improving the guest experience at the Akwesasne Mohawk Casino Resort.
• Develop, implement and maintain a targeted casino customer base, establishing strategies and production standards for the accomplishment of objectives.
• Ensure performance and profit objectives for short and long-term goals are met.
• Prepare and execute all special/promotional events and determine the targeted database selection for events.
• Review analysis and identifies promotions/events scheduled for the casino customer base to ensure targeted markets are maintained.
• Coordinate with Player Development for effective database marketing such as direct mail pieces, player tracking and slot club promotions.
• Oversees Player Development area to coordinate and implement player programs.
• Maintain tiered player's club.
• Direct and monitor all marketing analysis for accuracy and reports pertinent information to the General Manager.
• Must be well versed and experienced in campaign management, Profit and Loss statements, budget and market plans.
• Prepare accurate and informative marketing reports, plans, conclusions and recommendations to present at weekly team meetings.
• Works with all departments to promote the Akwesasne Mohawk Casino Resort.
• Director is responsible for developing and coordinating programs to attract mid to high limit players and host such guests to ensure guest satisfaction and repeat visits.
• Responsible for developing and maintaining a player base tracking system to ensure quality player data is input and output for all marketing purposes.
• Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
• Attend all necessary meetings.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Coordinate with Advertising Manager to analyze customer data base and makes recommendations for direct mail campaigns, ensuring ADT (Average Daily Theo) tier levels receive correct offer incentives.
• Analyze customer database for demographics, spend, revenue, profitability, frequency, recency, past dues, in-actives, and make recommendations to increase visitations and spend.
• Must be able to quantify all expenditures with pro-formas, and compare to actual results.
• Strong computer abilities in Microsoft Office (Excel, Word, and Outlook) are essential.
• Ability to read, analyze and interpret complicated documents, such as technical journals, financial and statistical reports and legal documents.
• Ability to present information to top management, public groups and/or Akwesasne Mohawk Casino LLC Board.
• Ability to define problems collects data, establish facts, and draw valid conclusions and provide solutions.
• Must demonstrate leadership, fairness, and sensibility to the customers and employees.
• Successful candidate must be an experienced, results oriented, and hands-on professional.
• Other duties as assigned by the General Manager.

Requirements

• Bachelor's Degree in Marketing, Business, Hospitality Management or related field required.
• Master's Degree preferred, but not required.
• Ten years' experience in the gaming industry with a minimum of five years in marketing management on a director/manager level in a leadership role.
• Must possess excellent communication skills.
• Ability to write routine correspondence and to speak effectively to the public, employees and customers.
• Must have the ability to deal effectively and interact well with the customers and employees.
• Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

Benefits

• Equal Employment Opportunity Employer