LIV Golf is seeking a strategic and hands-on Director of Product, CRM to lead the development and execution of our fan engagement strategy. This role will serve as the central hub for CRM-related technology and experiences, overseeing everything from data capture and audience segmentation to personalization and loyalty. The ideal candidate is a strategic product leader with deep experience in CRM, lifecycle marketing, and customer data. This individual will work cross-functionally with marketing, engineering, ticketing, e-commerce, league teams, and other partners to design and deliver personalized fan experiences that drive acquisition, retention, and loyalty. They will own the full CRM technology lifecycle-shaping the vision, defining the roadmap, managing vendors, and ensuring execution at scale.