About the position
At Etsy, we're building the future of human-powered commerce. We bring together people from around the world, helping bring joy to the everyday for our buyers while supporting millions of independent small businesses in the process. As a marketplace with over 100 million product listings from almost every country in the world, Etsy is the only place where buyers can truly find anything they are looking for! The Growth group is focused on getting more buyers to experience the joy of shopping on Etsy more often. We work across surfaces on Etsy to identify the highest impact opportunities for our buyers and sellers, partner closely with both the Marketing and the broader Product organization, and operate with an emphasis on rapid learning and iteration. As the Director of Product on the Buyer Frequency initiative, you will lead efforts to inspire Etsy buyers to return and shop more often. You'll manage a dynamic and evolving portfolio, partnering closely with Marketing and Product leaders.
Responsibilities
- Expand and evolve our Loyalty portfolio, including Etsy Insider (our paid Loyalty program, currently in beta).
- Unlock the full potential of our Favorites flywheel.
- Scale our promotions, offers, and incentives platform.
- Deepen engagement by encouraging behaviors that build lifetime value.
- Partner closely with Engineering, Product Design, Data Science, Research, and Marketing to develop, communicate, and gain alignment on a group-level product strategy that drives towards tangible business outcomes.
- Drive the product strategy for our Buyer Frequency initiative by setting a clear vision, defining meaningful goals, and identifying the biggest opportunities based on a deep understanding of Etsy's user needs.
- Build and maintain long-term product roadmaps aligned with Etsy's broader Product and Marketing strategies.
- Foster a culture of rapid experimentation, learning through testing, and customer-centered innovation.
- Define and clearly articulate guidelines, principles, expectations, goals, and success metrics for Product Managers and their teams.
- Champion risk-taking, learning, and innovation, while always protecting the buyer experience and the business.
- Recruit and grow an exceptional product team, focusing on individual development, inclusion, and career progression.
Requirements
- 7+ years of experience leading business and product initiatives in high velocity tech companies with at least 3 years of management and leadership experience.
- Strong record of using data-driven decision-making to increase customer frequency and retention, balanced by sharp intuition when data is incomplete.
- Experience leading and developing teams of high functioning, growth minded Product Managers.
- Natural collaborator that understands how to share a vision and drive cross-functional alignment and work effectively in a matrixed organization structure.
- An inspirational and clear communication style that embodies our guiding principles of leading with optimism and embracing differences.
- A passionate member of the Etsy community and someone who believes in Etsy's vision, mission and values.
Nice-to-haves
- Experience working in e-commerce, retail, two-sided marketplaces or growth teams.
Benefits
- Equity package
- Annual performance bonus
- Competitive benefits that support you and your family
