Director of Product Marketing (AdTech)

About the position

Fluent is seeking a product and sales marketing professional to design, produce, and own sales marketing materials in support of their growing business and retail partnerships. This candidate is expected to have a strong acumen for narrative storytelling as well as layouts and composition in B2B materials. They should be able to quickly and effectively produce visuals that convey business/pitch strategy and B2B concepts. This candidate will have a background and/or demonstrated proficiency in design and will have worked alongside sales and/or marketing teams (ideally in a B2B capacity) for 5+ years. This role will report to Fluent’s VP of Sales Operations and exist as part of Fluent’s marketing team, alongside the design team.

Responsibilities

• Collaborate with the sales team and sales/marketing operations to design, develop, and iterate on product and sales marketing narratives and collateral, including but not limited to pitch decks, one-sheeters, and case studies.
• Identify gaps in product marketing strategy and sales collateral based on evolving business strategy and capabilities, competitive analysis, and marketing events.
• Visually interpret data, business strategy/concepts, and Fluent’s value propositions into reusable assets across teams.
• Own the organization, upkeep, and quality assurance of all sales marketing collateral across the organization.
• Work closely with the creative director to ensure Fluent’s visual brand is consistently applied and continuously reflective of the business as it evolves.
• Assist in copywriting and/or other marketing execution as needed to support the team.

Requirements

• Strong detail orientation and sense of ownership in your work.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Ability to synthesize and responsibly apply feedback from multiple stakeholders.
• Strong ability to read and visually interpret data.
• Exceptional written and verbal communication.
• An eye (and passion) for good design and marketing.
• Background and/or demonstrated proficiency in design or creative, design-related field.
• 5+ years of experience working alongside or as part of a sales and/or marketing team (ideally in a B2B capacity).
• Proficiency in Microsoft PowerPoint and Figma; familiarity with Adobe products and Canva preferred.

Benefits

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!