Director of Product Marketing for Crypto and Stablecoin

About the position

As the Director of Product Marketing for Crypto and Stablecoin at Visa, you will play a pivotal role in shaping and executing the marketing strategy for our innovative digital currency products. You will lead efforts to position our offerings in the market, drive go-to-market initiatives, and ensure alignment with our overall business objectives. Your strategic vision and expertise will be instrumental in enhancing our competitive edge and fostering growth in the rapidly evolving crypto and stablecoin landscape.

Responsibilities

• Develop and execute comprehensive product marketing strategies for crypto and stablecoin products.
• Collaborate with the executive team to align product marketing initiatives with the overall business strategy.
• Collaborate with the insights team on market research projects.
• Analyze market data to inform product and marketing strategies.
• Define and articulate product positioning, value propositions, and messaging that resonate with target audiences.
• Ensure consistency in messaging across all marketing channels and materials.
• Plan and execute go-to-market strategies for new product launches, including the creation of launch plans, marketing campaigns, and sales enablement materials.
• Coordinate cross-functional teams to ensure successful product launches.
• Oversee the creation of high-quality content, including whitepapers, case studies, blog posts, webinars, and social media content.
• Ensure all content aligns with the brand voice and strategic objectives.
• Provide the sales team with the necessary tools, sales collateral, presentations, and competitive analysis to support the sales process.
• Stay abreast of industry trends, emerging technologies, regulatory & compliance requirements, and best practices in the crypto and stablecoin markets.
• Partner with the Comms team on thought leadership content.

Requirements

• 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.
• 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Bachelor's degree required/MBA preferred.
• 7+ years of progressively responsible business experience, mostly in product marketing or similar capacity, including bringing new products to market.
• Experience working in blockchain, crypto/web3 and stablecoins.
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency.
• Audience-centric mindset, and an ability to simplify sophisticated concepts into impactful messaging for a diverse set of audiences.
• Strong executive presence with highly effective written and verbal communication skills, including the ability to present with impact.
• Strong planning, organizational, problem-solving skills and ability to work independently and prioritize effectively.
• A great team member who adds energy, ideas, and fun to our team and corporate culture.

Benefits

• Medical
• Dental
• Vision
• 401 (k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program