Director of Product Marketing, Mobility

About the position

WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Our North America Mobility line powers the fleets that keep commerce moving. As Director of Product Marketing, you'll lead the team that turns complexity into clarity across a high-impact portfolio spanning fuel, EV, and telematics solutions. This role blends strategic thinking with frontline execution. You'll own go-to-market strategy, sharpen our positioning, and equip our sales teams to win. Just as critically, you'll build and lead a high-performing PMM team that thrives on insight, iteration, and accountability.

Responsibilities

• Leverage AI tools and insights to refine messaging, analyze buyer behavior, and scale GTM execution.
• Lead GTM strategy for our fuel card, EV, and telematics products—partnering with product, sales, and CX to drive growth and adoption.
• Build differentiated messaging that's rooted in customer insight, validated with data, and aligned to the way fleets actually buy.
• Manage and mentor a team of PMMs—fostering a culture of rigor, velocity, and shared wins.
• Drive competitive intelligence and market insights that inform roadmap and sales plays.
• Define the strategy for sales enablement—ensuring the field is armed with the right content, tools, and talk tracks to close.

Requirements

• 10+ years in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms.
• Transportation or fleet experience is a plus, not a must.
• Familiarity with AI-powered marketing tools (e.g., for segmentation, competitive intel, or sales enablement) and a track record of applying them to improve outcomes.
• Proven success building and leading product marketing teams that drive results and influence strategy.
• You balance strategy and action—you can structure a story, pressure-test it with data, and get it into market fast.
• Deep enablement expertise: you know how to translate product value into sales success.
• Analytical mindset—you work from dashboards, not just decks.

Benefits

• Health, dental and vision insurances
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement