About the position
This position is posted by Jobgether on behalf of XM Cyber. We are currently looking for a Director of Product Marketing in the United States. Are you a strategic storyteller with a passion for cybersecurity? This high-impact leadership role offers the opportunity to shape product positioning, craft go-to-market strategies, and drive demand across a global customer base. Collaborating closely with product, sales, and marketing teams, you'll champion new launches, lead competitive analysis, and develop compelling messaging to engage both prospects and partners. If you thrive in fast-paced B2B tech environments and enjoy turning complex solutions into clear, market-ready narratives, this position offers the ideal stage to showcase your product marketing expertise.
Responsibilities
- Develop clear, differentiated messaging and positioning strategies that resonate with target audiences.
- Lead and manage product launches, creating impactful deliverables that drive adoption and growth.
- Conduct ongoing market and competitor analysis to fuel content creation and strategic decision-making.
- Research buyer personas and segment insights to refine offerings and improve the customer journey.
- Create sales enablement materials, including presentations, whitepapers, and playbooks.
- Participate in webinars, conferences, and analyst briefings to advocate for the product and engage with the market.
- Drive integrated marketing campaigns aimed at both acquisition and adoption across customer segments.
Requirements
- 5–7 years of B2B enterprise product marketing experience, ideally in the cybersecurity sector.
- Proven success in translating technical product capabilities into compelling, value-based messaging.
- Strong understanding of buyer personas and customer pain points, with a customer-first mindset.
- Exceptional writing, storytelling, and presentation skills in English.
- Highly organized and collaborative, with the ability to thrive in cross-functional environments.
- Energetic, self-driven, and passionate about building powerful go-to-market strategies.
Benefits
- Competitive compensation based on experience and seniority.
- Flexible remote work options within the United States.
- Opportunity to influence the GTM strategy of a cutting-edge cybersecurity platform.
- Collaborative and innovative work environment with top-tier marketing and product talent.
- Participation in industry events and professional development initiatives.
- Health, dental, vision, and other insurance coverage.
- Paid time off and company holidays.
