About the position
We’re looking for a Director of Product Marketing - Sales Enablement who deeply understands the institutional digital asset space — especially staking — and can craft compelling narratives that showcase Figment’s differentiation with institutional audiences globally. This is not your average Director of Product Marketing role. Yes, we need strong messaging, positioning, and go-to-market support. But above all, we’re looking for a clear thinker and exceptional messenger in a rapidly evolving category who can: Break down complex product concepts and differentiators into crisp, buyer-relevant messaging. Mine customer questions and Buyer Group insights and turn them efficiently into scalable GTM materials at the pace of digital asset staking’s rapid growth. Write sales pitches that resonate with financial institutions and respect a highly and rapidly evolving regulatory environment. Surface and uniquely package the value of Figment’s People, Products and Performance. Help our sales team and customers understand Figment’s product and protocol roadmap.
Responsibilities
- Develop differentiated messaging and clear value propositions for our staking infrastructure.
- Articulate how Figment stands out from other staking providers in terms of compliance, security, architecture, and track record.
- Create product narratives tailored to specific Buyer Groups (e.g. custodians, exchanges, asset managers).
- Write compelling pitch decks and sales collateral for new and existing product offerings.
- Partner with Sales and RevOps to understand what resonates, where we win/lose, and where messaging needs to evolve.
- Work closely with the central Partner Marketing team and key partners (e.g., exchanges, custodians, institutional players) to create joint marketing materials (sales enablement), case studies, and co-branded campaigns.
- Own launch messaging and positioning for new protocols and products.
- Support campaign and event programming with key inputs: target audiences, key messages, content briefs.
- Partner across teams to ensure alignment across all channels.
- Work with Product, Protocol, and Engineering teams to translate technical updates into externally facing clarity.
- Maintain clear public documentation and up-to-date messaging as Buyer Groups, protocols and features evolve.
Requirements
- 7+ years of experience in product marketing, technical marketing, or sales engineering — ideally in crypto, fintech, or infrastructure with at least 5 years in a leadership role.
- Deep understanding of staking, validators, and the broader crypto ecosystem.
- Exceptional writing skills — able to create clean, clear, compelling content for technical and business audiences.
- Experience working with institutional customers and/or regulated markets.
- A proactive, curious mindset and the ability to translate complexity into simplicity.
- Comfort working cross-functionally across Product, Sales, Marketing, and Protocol teams.
Nice-to-haves
- Experience with launches, positioning strategy, and value-based storytelling.
- Experience managing a team, ideally globally.
Benefits
- 100% remote-first environment.
- 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
- Extended company-paid health benefits that kick in day one.
- Best in class parental leave and flexible arrangements.
- A home office stipend to create a space that you enjoy working in.
- Monthly Wifi reimbursement.
- A yearly Learning & Development budget.
- 401K (US) or RRSP match (Canada).
- Stock Options in the company.
- A competitive bonus (based on company performance) that is distributed bi-annually.
- Annual onsite company gatherings and retreats.
