About the position
PrizePicks is the largest independently owned Daily Fantasy Sports platform in North America-and we're just getting started. We're redefining how fans engage with sports by making real money games feel faster, simpler, and more personal than ever before. As Product Marketing Director, Real Money Games, you'll take the lead on bringing new gameplay formats and feature innovations to life-from concept to launch to lifecycle. This role is perfect for someone who loves building with impact, thrives on cross-functional collaboration, and sees product marketing as part strategy, part storytelling, and part growth engine. You'll drive go-to-market plans for our most critical monetized game experiences, help shape how new features are positioned to our audiences, and partner closely with Product, Retention, Creative, CI, and Analytics to unlock growth and deliver value to millions of sports fans. This is a hands-on, high-impact role for a strategic and creative product marketer ready to shape the future of real money gaming.
Responsibilities
- Own the Game GTM: Lead the go-to-market strategy, positioning, and launch plans for all new Real Money Game experiences, promotions, and gameplay features-ensuring alignment across product, creative, media, and lifecycle.
- Define the Narrative: Craft compelling product messaging frameworks that communicate the 'why it matters' of every launch, and resonate across DFS-savvy fans and casual newcomers alike.
- Drive Business Growth: Partner with Growth, Revenue, and Product teams to increase feature adoption, ARPU, and repeat gameplay through integrated campaigns and timely product-led promotions.
- Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build-shaping roadmap priorities, influencing feature design, and ensuring the end-user experience delivers on marketing and business goals.
- Fuel Creative Campaigns: Translate gameplay innovations into standout creative briefs that inspire work across paid media, social, email, and in-app placements.
- Champion the Player POV: Turn data, feedback, and trends into actionable insights-ensuring product decisions and marketing efforts reflect player motivations, behaviors, and unmet needs.
- Lead Cross-Functional Alignment: Act as the strategic glue between Product, Analytics, Design, Comms, and Lifecycle teams to ensure go-to-market efforts are coordinated, scalable, and player-first.
- Measure, Learn, Optimize: Define success metrics, monitor performance (adoption, revenue impact, engagement), and lead ongoing optimization efforts post-launch.
Requirements
- 8-10+ years of experience in product marketing, go-to-market strategy, or growth marketing-ideally in gaming, DFS, betting, or mobile-first digital entertainment.
- Proven ability to develop and execute marketing plans that drive adoption and monetization.
- Experience working in highly cross-functional environments with Product, Analytics, and Creative teams.
- Strong storytelling and positioning skills, with the ability to simplify complex products into clear, compelling narratives.
- Analytical mindset with comfort using product and campaign data to guide decisions.
- Experience writing creative briefs and collaborating with internal teams or external agencies.
- Passion for sports, gaming, and innovation-DFS experience or fandom is a big plus.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
