About the position
At Learning Without Tears (LWT), we are a mission-driven, family-owned company dedicated to providing top-tier educational products, professional learning, and digital resources. Our team thrives on innovation, collaboration, and a shared commitment to excellence, creativity, and simplicity. We believe in fostering an inclusive culture where every team member feels a true sense of belonging and community. Our employees' unique experiences and perspectives drive our passion and innovation, propelling our mission forward. We are seeking a skilled Director of Product Marketing to drive the messaging, positioning, and go-to-market strategy of LWT's products. This is a player-coach role that is responsible for your own set of products while also managing a team. You are responsible for developing messages that connect LWT's products to buyer pain points and effectively enabling our customer-facing teams to sell the products.
Responsibilities
- Own and evolve the value proposition, messaging, and positioning for assigned products, including messaging frameworks, buyer personas, competitive analysis, and market requirements.
- Collaborate with the marketing team to identify growth opportunities and ensure campaign messaging aligns with product positioning and key differentiators.
- Partner with the product team on roadmap planning, feature prioritization, and go-to-market timelines for product and feature launches.
- Lead go-to-market efforts for new and existing products, ensuring persona alignment, benefit-focused messaging, and strong sales enablement.
- Develop and maintain sales tools and collateral, including guides, battle cards, sample kits, and presentations.
- Train customer-facing teams on product messaging and selling tools to drive effective engagement.
- Partner with Market Research to gather and apply voice-of-customer insights through win/loss interviews, surveys, and feedback loops.
- Execute campaigns to increase engagement and usage within the existing customer base.
- Manage and support the product marketing team, fostering collaboration and ensuring high-quality execution across all initiatives.
Requirements
- B.A. or B.S. in marketing, education, or related fields or equivalent work experience.
- 5+ years related experience marketing with 3+ years in product marketing. Preference for experience marketing supplemental print & digital programs for elementary grades.
- Experience in K-12 education, preference for experience in early literacy/ELA.
- Experience utilizing insights to build compelling campaigns and programs.
- Experience working cross-functionally with sales, customer success, and product management.
- Proven leadership presence, building relationships and cross functional teams.
Benefits
- Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
- Growth and Development: We invest in your success with ongoing learning and career opportunities.
- Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
- Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
- Competitive pay, comprehensive benefits, and employee recognition.
