About the position
At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™, a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. We are looking for an experienced individual to be our very first Product Marketing leader! Reporting directly to the Chief Product Officer (CPO), you will own the end-to-end strategy for messaging, positioning, and go-to-market execution for our flagship Type 2 Diabetes and Healthy Weight programs. This is a high-impact, cross-functional role that sits at the intersection of Marketing, Analytics, Product Management, and Sales & Client Success.
Responsibilities
- Own competitive intelligence and market research.
- Work with Marketing, Analytics, and Commercial to translate clinical outcomes, product features, and differentiators into clear, impactful value propositions.
- Craft compelling product narratives that resonate with prospects and clients across employers, brokers, and health plans.
- Enable sales and client success teams with personas, battlecards, case study selections, and playbooks.
- Partner with Marketing, Analytics, Product Management, and Sales & Client Success to lead go-to-market planning and execution for new product launches, features, and campaigns.
- Serve as a thought partner to the Product and Growth leadership teams.
- Use market and client insights to shape roadmap prioritization and long-term positioning.
Requirements
- 7–10 years in B2B2C product or partner marketing, ideally within digital health, health plans, or benefits platforms.
- Must be authorized to work for any employer in the U.S.
Benefits
- A competitive compensation package in line with leading technology companies.
- Unlimited vacation with manager approval.
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents.
- 100% Employer-sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options.
- 401 (k) retirement savings plan.
- Opportunity for equity participation.
