About the position
Be part of something exceptional at the new Canopy by Hilton Sioux Falls Downtown! Opened in December 2024, this stunning 217-room lifestyle hotel is located along the scenic Sioux Falls River and is already making waves in the local hospitality scene. With over 20,000 square feet of versatile meeting space and the signature Cascata Italian Restaurant on site, the Canopy offers guests a fresh, elevated experience in the heart of downtown. Join a vibrant team and help shape the future of hospitality in South Dakota. As the Director of Sales & Marketing with Canopy by Hilton Sioux Falls, you will be responsible for developing and implementing commercial strategies for your hotel from the preopening phase through the opening and beyond. Your goal is to improve the performance of the asset by connecting strategy and business processes. Hilton's Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton's 'commercial engine' and are essential to Hilton's ability to drive profitable growth.
Responsibilities
- Design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas.
- Lead the Hotel Sales and Marketing process.
- Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.
- Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise.
- Direct accountability for setting the strategy and delivery of your hotel's revenues including group rooms, banquets, catering, business transient and leisure transient.
- Actively book business during preopening phase while building out team, including site visits, sales calls and FAM tours.
- Work with Commercial Leadership to ensure that Business Review Guidelines and Group Pricing & Rate Quotation Strategies are in place.
- Support hotel B2B marketing, digital marketing, social media, public relations and communications activities.
- Work with Commercial Leaders to establish optimal business mix and review and validate revenue forecasts.
- Develop and execute departmental expense budget and forecasts.
- Develop and maintain detailed and real-time knowledge of all competitor and market activity.
- Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program).
- Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel.
- Contribute to annual Commercial Cadence communication regarding current realities of performance.
- Responsible for recruiting and retention of all sales and marketing roles.
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
- Conduct performance review for all direct reports and provide feedback for dotted line reports.
- Own performance and commercial activity reporting for your hotel.
- Present commercial strategies to key business partners and ownership groups.
- Liaise with Hilton Worldwide Sales, regional support and brand teams.
- Build strong relationships with CVB, community influencers and 3rd party travel partners.
- Support of team's high-impact site visits and pre-convention meetings.
Requirements
- Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.
- Management Experience (type): Assistant Director and/or Director.
- Four-year college degree preferred.
- Minimum Years of Leadership Experience in a Full Service Hotel: 3 plus.
- Ability to travel on short notice and adaptable to schedule changes.
- Experience in hotel management, or related industry, essential.
- Highly professional presentations and communication (oral and written) skills.
- Proficiency with standard Microsoft Office.
- Ability to perform critical analysis.
Nice-to-haves
- Additional/advanced degree coursework in business administration, marketing and communications.
- Adaptable experience with business strategy, business planning, and business plan development.
- Experience in large matrix organizations.
- Ability to speak multiple languages.
- Multiple Brand experience.
- Hilton software programs preferred.
Benefits
- Medical Insurance Coverage - for you and your family.
- Vision, Dental, Life and Disability Insurance.
- Mental Health Resources.
- Paid Time Off (PTO).
- Supportive parental leave program.
- Go Hilton travel discount program: 100 nights of discounted travel per calendar year.
- Matching 401(k) plan.
- Access to your pay when you need it through DailyPay.
- Complimentary Duty Meals served in our Team Member Restaurant.
- Employee Assistant Program.
- Debt-free education: Access to a wide variety of educational credentials.
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount.
- Career growth and development.
- Team Member Resource Groups.
- Recognition and rewards programs.
- Bonus plan applicable to the hotel property and position.
